5 lessons in ethics from PR disasters

PR Daily

The crisis brought on by negligence made many question the company's motives and ethics, and it’s still a cautionary tale for communications professionals. Let’s look at cases in which other PR pros violated ethical guidelines in order to advance their organizations’ means.

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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. I also try to instill the “we’re a team” ethic in my PR Concentration students at Curry College , all of whom came of age in the “social” era…or should we say “ anti -social” era???

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Study: Millennials unprepared to serve as ‘ethical conscience’ in PR

PR Daily

Ethics is a bedrock of contemporary public relations, whether it’s avoiding conflicts of interest or resisting the temptation to give a pair of your client’s racing skis to a sports magazine columnist. The study, “ Silent & unprepared: Most millennial practitioners have notembraced role as ethical conscience ,” found significant differences in preparedness to offer ethical counseling between generations. Not expecting ethical dilemmas.

Downing Street’s communications revolutionary

Stephen Waddington

It also challenged everything that we know about ethical communications. The Parliamentary Digital, Culture, Media and Sport (DCMS) Committee led by Damian Collins scrutinised the referendum campaign. My article last week outlines the developing narrative and numerous ethical issues.

Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

It has been widely criticised for the propagation of misinformation on the platform most recently in a report on fake news by the Parliamentary Digital, Culture, Media and Sport Committee. ethicsPropaganda has no place in modern public affairs or public relations.

Facebook and the threat to democracy

Stephen Waddington

A House of Commons Digital, Culture, Media, and Sport (DCMS) Committee Report published in February 2019 sought to call Cambridge Analytical and Facebook to account. In its report the DCMS Committee recommended that social media platforms be subject to a code of ethics and external regulation.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

Ashley Judd, Feminism, and Social Media

Waxing UnLyrical

There are thousands of tweets like it sent by sports fans every day. Ethics Social Media ashley judd feminism Twitter On March 15th, actress and the world’s most famous University of Kentucky fan, Ashley Judd sent a (now deleted) tweet about her thoughts on a basketball game. It was not a kind tweet, sent in the heat of the moment. In response to that tweet, Judd received many threats of physical and sexual assault. Her reaction?

Why public relations must wake up to wearables

PR Conversations

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. Yet I wonder how well equipped practitioners are when it comes to deal with the ethical dimensions we will find ourselves exploring?

4 writing lessons from Deadspin

PR Daily

Amid an internet lousy with anodyne sports blogs, Deadspin stood out like a sore, mangled thumb (or middle finger, more like). After a now infamous “stick to sports” diktat from its corporate overlords, the entire editorial staff quit , leaving the website a voiceless, flavorless husk.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. This movement, if successful would compel them to balance profits and ethics.

Crisis lessons from MLB and the Astros

PR Daily

However, his words sparked outrage from many MLB players and even from iconic athletes in other sports. Listen I know I don’t play baseball but I am in Sports and I know if someone cheated me out of winning the title and I found out about it I would be F*^king irate!

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Proud of public relations

Stephen Waddington

There’s a sport in public relations to publicly undermine what we do. Becoming a Chartered practitioner to demonstrate strategic, ethical and leadership credentials is the best and quickest way to do this.” If you’re not proud of working in public relations it’s probably time to find something else to do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one.

Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days.

Ethics 151

Nike, other brands pulled into FIFA crisis

PR Daily

authorities absolutely rocked the international sports world. Here’s what happened: Last year, a sports marketing firm owner pleaded guilty to conspiracy charges for accepting bribes for the Nike/Brazil partnership.

Crisis 169

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” A Guest Post By Ai Zhang, Professor, Stockton University. “To To learn without thinking, one will be lost in his learning.

Beyoncé’s Ivy Park responds to sweatshop allegations

PR Daily

Advertisements for her Ivy Park brand claim that the line “empowers women through sport.” Ivy Park issued a statement in response: Ivy Park has a rigorous ethical trading program.

Ethics 114

Fixing the broken web

Stephen Waddington

In February, a Parliamentary Digital, Culture, Media and Sport (DCMS) Committee made urgent recommendations but our law-making process has been clogged up by issues relating to Brexit for the last three years. A new #FuturePRoof guide highlights the ills of the web.

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4 Skills All PR Pros Should Have

Critical Mention

Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Shockwaves abound as new regs classify PR as lobbying

PR Daily

However, New York State’s Joint Commission on Public Ethics (JCOPE) has managed to stun most in the industry. Most PR practitioners strive to work ethically with all interested parties—including journalists— to connect information to the appropriate audiences.

Ethics 124

Purpose, diversity and inclusion: Why take a stand?

PR Daily

Employees—and external audiences—are increasingly demanding a deeper ethic. In the wake of mass shootings last year, both Walmart and Dick’s Sporting Goods took stands limiting gun and ammunition sales, with Dick’s destroying $5 million worth of semiautomatic rifles.

Use “Smartcuts” to Build Your Business and Improve the World


Snow recommends looking for ethical short cuts to kick-start your career or your business. Citing stories from politics, business, sports and entertainment, Snow builds a compelling case for his thesis.

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

Ethical communication is at the heart of this. I understand the governance and ethical issues that arise. The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner.

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

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St. Louis Cardinals respond to hacking accusations

PR Daily

This story will cause pundits to bemoan the state of baseball ethics, but let’s be honest, the league has been marked by scandal as long as it has existed. The NHL and NBA seasons are now over, which generally directs sports fans’ full attention to baseball.

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5 lessons learned transitioning from journalist to PR pro

PR Daily

I was a producer of local news and sports. My facts must be accurate, my ethics spot-on. Before moving into PR, Misson was an award-winning producer and executive producer in television news and sports for 22 years

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

Tokyo 2020 has no shortage of PR issues, but recent allegations have thrust the committee back into the spotlight.

What Villanova Basketball Can Teach Us About Managing Reputation

Return on Reputation

The concept that team sports serve as a good foundation for leadership in business isn’t a new one. Team sports develop leadership skills, tenacity, focus and work ethic. But what can team sports teach us about reputation?

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Knowing that head coach Doug Pederson loves ice cream (especially Häagen-Dazs), the company inserted itself into the biggest event in my hometown’s sports history. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical.

Video Content Trends for Media and PR Professionals


How can you develop a transparent, ethical and mutually beneficial relationship with them? For example, content that ties into movie openings, upcoming elections or sporting events? Video used to be optional in communication, but now it’s vital.

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Cubs seek to right past wrong with the gift of a World Series ring

PR Daily

Call it historic, manufactured catharsis or a shrewd PR move. Whatever you name the Chicago Cubs’ decision to give Steve Bartman a World Series ring, its symbolism brings closure to an ugly chapter in baseball’s annals.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

Dick’s Sporting Goods doubles down on removing guns from stores. Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more. Good morning, PR pros: Google is honoring the late B.B. King with its Sept.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Consumers are also growing more mindful of social justice reform, with 74% saying that Black Lives Matter protests have caused them to support certain organizations for their diversity and inclusion efforts, and 88% saying it’s crucial for organizations to behave ethically.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Microsoft, Michelob Ultra and the National Basketball League are partnering to give fans interactive experiences as part of the sports organization’s #WholeNewGame campaign.

10 Tips to Become More Likeable


HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). “It is the unspoken ethic of all magicians to not reveal their secrets.”

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

13 ways to get on a journalist's good side

PR Daily

Her organization may have strict ethics policies against accepting gratuities. Target your story on what your organization is doing that impacts breaking news (including sports), rather than simply reporting on activities without context.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Jordan has a true passion for communication and sports! Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas.

PR crises that have defined 2019

PR Daily

The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. . Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?

Just Divided over Nike's New Ad

Mindful Marketing

The last game he played was in January of 2017, but Kaepernick has since become the face and voice of a movement that extends well beyond professional sports. ” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values?