Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. Great advice! I still need to take it. ?? It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Then, write a fresh release for that publication.

How To 91

How To Guidelines Writing Pitching 91

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 105

Communications Community Crisis Film 105

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Mora Communications

DECEMBER 15, 2017

PR is perhaps the most misunderstood form of marketing. Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. It means presenting the media with strong stories that educate, enlighten and inform.

Marketing 40

Marketing Radio Newspapers Print 40

Critical Mention

OCTOBER 18, 2019

Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Take advantage of the educational impact social media has on users by effectively sharing your brand’s message through clear descriptions, consistent logos and similar design elements. SCHEDULE A DEMO.

SEO 80

SEO Social Media Strategy Media 80

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Music and radio. How effectively can I target new customers/prospects on the platform?

Social Media 233

Social Media How To Insurance Insurance 233

wiredPRworks

SEPTEMBER 11, 2021

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. But in this emerging market there’s still a lot to be done. I was telling the radio, “No, she wasn’t caught. This is just information for you to write a kick-arse article. For us, sure.

Ethics 84

Ethics Radio Sports Facebook 84

Cision

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). But first…. Is There a Compelling Reason for Your Content to be Live?

Video 197

Video Facebook Retail How To 197

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Europe makes up a fifth of the market. I’m a big fan of her work.

Report 81

Report YouTube Privacy Web 81

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. To do that, we feature everyday women who are going after their dreams and women who have accomplished their dreams and are educating other women on how to do it, too. A Guest Post By Natasha Clark, Founder of Lioness Magazine.

Enterprise 150

Enterprise Community Education Radio 150

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. In today’s market, we work across a wide variety of platforms to reach our target audience.

Local 120

Local Radio Community Tools 120

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. Yeah but don't we do it on the radio too, there is no future of the internet". However, there is leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

JULY 2, 2018

A2: I stumbled into PR/marketing. My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. My degree is in mass comm and I went to school for a career in radio. I had no focus in PR or marketing at all in school. measurePR #PRStudChat #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments?

Reputation 52

Reputation Social Media Internal International 52

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Producing a letter took time to write, print or copy and mail. The writing is brilliant. Keep writing yours.

Community 40

Community Writing Education Film 40

wiredPRworks

SEPTEMBER 11, 2018

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year's main events. 2011 Update.

Communications 40

Communications Community Crisis Film 40

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). But first…. Is There a Compelling Reason for Your Content to be Live?

Facebook 63

Facebook Video How To Retail 63

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. For example, here is what Sprinklr’s top keywords look like: I see many social marketing-related terms, so this would generally be a good fit. For instance, social media marketing is still digital marketing, a space we play in.

Brand 62

Brand Branding How To SEO 62

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. We had the journalists, who had their press cards, licenses, education diplomas. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

Maxim Behar

JUNE 12, 2024

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways.

Ethics 69

Ethics Social Media Travel Newspapers 69

Burrelles Fresh Ideas

JULY 25, 2023

Likewise, it can help the company to begin strategizing which products it wants to prioritize marketing or design a PR strategy focusing on the environmentally friendly sourcing of certain products used in production. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently?

Tools 75

Tools System How To Software 75

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Adjusting to new trends is part of the business for PR professionals. Share Tweet Share. Ragan’s PR Daily. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists.

Small Business 85

Small Business Writing Engineering Infographics 85

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The recruitment market is tough. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120