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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 176
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What You Need to Know About Media Relations Today

PRSay

Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels. How can media relations professionals temper the expectations of executives who may expect every dollar spent on communications to generate qualified sales leads? It’s also helpful to understand that journalists are busy people.

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Four Ways to Streamline the Pitching Process

Cision

Media type (e.g., broadcast, online, print, etc.). Social media accounts. Also, keep your eyes peeled on Twitter, as many media moves are announced there. This document will be your lifesaver and will keep the PR process rolling smoothly. Role (exact job titles). Recent content (e.g.,

Pitching 225
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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers. So they’re doing audio, they’re doing video, print, and I just admire the skill that is required now to do credible journalism and to do it fast.”

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Informative? business cards. one sheets.

Corporate 270