JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.

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Mora Communications

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7 proofreading steps every writer should follow

PR Daily

Proofreading is the last line of defense for quality control in print and online publishing. Be sure to conduct a thorough proofread of all documents before they are printed for distribution and of all Web pages before they go live, using these guidelines.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News planning is an important PR technique.

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21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

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How to Self-Publish Your Content Cheap and Quick


It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. It is a free-standing print-on-demand machine that will publish your book immediately upon order.

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Proofreading Steps Every Writer Should Follow

Flack Me

Category: Flack Me Summary: Proofreading is the last line of defense for quality control in print and online publishing. Be sure to conduct a thorough proofread of all documents before they go live, using these guidelines

How to Recover From a Brand Crisis


According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Also print out a hard copy for those people. So, print a handout. Crises happen to every brand, no matter how big or small they are.

Crisis 319

Purdah communication and resource rules

Stephen Waddington

Check the policy documents listed below for full guidance. Advertising campaigns should be stopped, and printed materials should not be given fresh distribution to avoid competition with election material. Check the policy documents listed below for full guidance.

Why PR and comms professionals must be eagle-eyed proofers

PR in High Definition

Don’t try and proof a document if you aren’t in the right mindset. Print it out! Further to point one, print out the document you are proofing. Take your printed document, a red pen, a ruler and a highlighter to your secluded proofing space.

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2019 Business Checklist

Konnect Agency

Any unimportant and unnecessary documents like an old client report, or a receipt from six months, if you don’t need it – toss it. If you find any important documents, scan them, save them in your digital folder and properly file them.

Costly commas and other pricey punctuation goofs

PR Daily

The BBC recently published a piece that documents several instances of misplaced commas that cost companies dearly. Woe to the corporate communicator who misuses punctuation and publishes, prints or approves something akin to: “She enjoys cooking her family and her cats.”.

7 ways to set boundaries for PR professionals

PR Daily

Convert design files or PDFs to Word documents and let others edit and make changes directly to the document. She has previous experience working at a print shop, and this way our graphic designer can spend her time designing, rather than ordering envelopes.

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Bylines, Surveys & Tweets: When Did PR Get So Boring?


My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. Whitepapers were pasted into Word documents and called bylines.

Survey 331

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. or even printing out a hard copy – the difference in format can be valuable to helping you edit.

Agency 170

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media.

Survey 217

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

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Lights! Camera! Action!

Konnect Agency

One of the reasons broadcast segments are so coveted is because it gives your brand a chance to break out of static print media and reach a large audience within a short amount of time. How to Prepare for an On-Camera Interview.

Four Ways to Streamline the Pitching Process


broadcast, online, print, etc.). As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points.

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

The PR team will offer interview prep in the form of a briefing document that offers background on the journalist, previous stories, interests, and a summary of goals and recommended message points for the interview.

Report 170

J&J disputes investigation into asbestos in its baby powder

PR Daily

The company has denied the claims in print and in court as lawsuits pile up against the manufacturer. The report cites documents that have come to light in recent litigation.

What Goes in a Great Media Kit


Press kit used to mean kits meant exclusively for print outlets and technically it still does. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. I get to sit on both sides of the media kit divide.

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#SelfPub – Part 3: The RESET Style Guide


A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. Use in Word or Google Docs to give your document structure.

Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Ethics 123

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy.

Travel editor tells all: 3 foolproof pitching tips

PR Daily

Brady was able to flesh out this story with helpful documents from PR pros who pitched their products as not just about their particular line or ship, but as part of industrywide changes. While your news may not be a print feature, could it work on our social channels?

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14 techniques for more thorough proofreading

PR Daily

Print it. Once revisions have been made, proofread the document again with the same thoroughness, rather than simply spot-checking the changes, says Mark Nichol at Daily Writing Tips.

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How much is your PR expertise worth?

PR Daily

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts. based in southern California, bills clients $1,000 to draft two media documents—including the company biography and a press release—and a $250 per month subscription fee. Organizations cannot simply buy a positive reputation and credible image. Strong relationships aren’t for sale.

Radio 124

3 Hacks for Editing.pdf Files and Images

Bad Pitch Blog

Our job requires us to work with a lot of documents and images. Bend Portable Document Files To Your Will Anyone that''s wanted to edit a.pdf file knows how frustrating it can be. Print Friendly is best for creating a.pdf on the fly vs. editing one of them.

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12 ways to produce a killer press release

PR Daily

Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Write concisely.

Charting the Course: A Guide to PR Planning

Solo PR Pro

In addition to fees, don’t forget to include out-of-pocket expenses and other hard costs – travel, printing, hardware, office supplies, etc. The term PR Plan often conjures up thoughts of a huge document with a lengthy table of contents and appendices.

Journalists broadcast from San Bernardino suspects’ home

PR Daily

TV and print journalists generally don’t worry about the public relations ramifications of their reporting. Reporters tweeted images of what appeared to be evidence, such as a trash can filled with shredded documents. The document seemed to have been left behind by the FBI.

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Why getting links in articles still matters

PR Daily

Coverage in a print publication used to be the ultimate in PR placements. It’s not surprising given how unlikely it is that a reader of any given print publication might be in the market for your organization’s products and services at that exact moment.

12 ways to produce a killer press release


Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Printed and digital materials: sales collateral.

wtf PRSA? - a Friday f-bomb

Bad Pitch Blog

A printed typo is worse. The typo running on a headline on the front page of an organization''s print vehicle? He also didn''t want to spend the time and money to fix the print version. NCR printed up large quantities of an important, corporate document. Typos.

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Konnect Agency’s 2019 Holiday Gift Guide

Konnect Agency

Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. I love to travel and document my experiences. It’s the most wonderful time of the year!

Avoid email mistakes with this 14-point checklist

PR Daily

Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor. Print it. Print out your text and review it line by line: rereading your work in a different format may help you catch errors that you previously missed,” advises ThoughtCo.

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Getting Organized

Solo PR Pro

Instead of thumbing through folders marked with scribbled client and project names, I now look across a sea of neatly printed labels in the rolling file folder next to my desk. This makes it a lot easier to find the document you’re looking for in a large stack of papers.

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