Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power. I’ll get to that. But first, let’s bust some myths.

Social Media 120

Social Media Media Measurement Advertising 120

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online.

Social Media 60

Social Media Print Media Digital PR 60

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online.

Social Media 60

Social Media Print Media Reputation 60

Lauri Pehar Borsh

JULY 30, 2019

Social media helps public relations professionals fulfill a more nuanced role to help with relationship management, identify brand reputation threats, and engage influencers as well as journalists. Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online.

Social Media 60

Social Media Print Media Reputation 60

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign. Dove encourages women to #KeepTheGrey.

Social Media 62

Social Media Insurance Insurance Media 62

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

Agility PR Solutions

NOVEMBER 11, 2018

Companies hired PR agencies to get them the print and broadcast coverage they wanted. Enter social media—the biggest disruptor to traditional PR—in which the audience now takes an active role […]. The post Amplifying your content—smart tactics for the social media age appeared first on Agility PR Solutions.

Social Media 68

Social Media Print Media Agency 68

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Public Relations Sydney

SEPTEMBER 1, 2014

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Press interviews have similar requirements as electronic media in terms of news value and brevity.

Print 106

Print Radio Interviews Television 106

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MAY 12, 2022

Brand engagement, including the volume of social media amplification and presence of a backlink. ? We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. As they say, “Anything goes!”

Ethics 195

Ethics Interviews Media Print 195

Inbound PR

SEPTEMBER 4, 2018

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. This all sounds great, right?

Social Media 48

Social Media Media Strategy Print 48

Prohibition

AUGUST 16, 2023

The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app.

Print 62

Print Publicity Media LinkedIn 62

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Understanding the modern news landscape As you delve into the many ways news reaches your audience, it becomes evident that media consumption habits have evolved dramatically.

Newspapers 130

Newspapers Social Media Data Consumer 130

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. So it's understandable that a few organizations still don't see the value of social media. Like it or not, social media has a place.

Social Media 60

Social Media SEO Media Pinterest 60

5W PR

JANUARY 30, 2024

The minimalist clean girl trend is on its way out as there’s a new trend on the social media scene called the mob wife trend. The mob wife aesthetic demands attention with bold textures like sleek leather, luxurious faux fur, and statement animal prints. Furthermore, people should be mindful of cultural appropriation.

Trends 78

Trends Print Fashion Instagram 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Broadcast follows print.

Print 245

Print Pitching Television Newspapers 245

Ronn Torossian

SEPTEMBER 6, 2019

In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Preferences Consider the news media. […]. The post Do We Still Need Flyers?

Print 150

Print Social Media Media Agency 150

Sword and the Script

JANUARY 24, 2023

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. Pro tip: Social media sites want to keep people on their pages, so they typically devalue links to content off site.

Media 102

Media Advertising Advertising Print 102

Ronn Torossian

JUNE 18, 2018

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. Craigslist Founder, Craig Newmark, has long maintained his site is not responsible for the less prominent position of print media.

Print 150

Print Media Web Facebook 150

Agility PR Solutions

JULY 1, 2021

The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is an increasingly successful way to reach out to potential customers.

Marketing 130

Marketing Print Advertising Advertising 130

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

Advertising 62

Advertising Advertising Print YouTube 62

Sword and the Script

MAY 19, 2020

Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. My presentation will focus on ways to use Twitter to earn media coverage.

Media Relations 199

Media Relations Twitter Media Survey 199

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 181

Handbook Publicity Newspapers Television 181

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

Social Media 89

Social Media Media Print Television 89