Stephen Waddington

JANUARY 20, 2019

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. Please let me know what you think.

Twitter 61

Twitter Print Crisis Travel 61

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Luckily, hundreds of online templates are available to download free, or you can create your own document. Also, when pitching print magazines, consider the necessary lead time.

Pitching 136

Pitching Interviews Video Report 136

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! A post shared by ????? • ??????????? ???

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Her feed documents her journey of being a mum which she is very honest and open about – something that resonates well with her followers. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! thisisjules) on Feb 5, 2020 at 12:35pm PST.

Fashion 62

Fashion Instagram Travel Trends 62

PR Breakfast Club

JANUARY 11, 2015

Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. This is the idea that we started with when we began building Beegit , the easiest way for teams to write together. Many shops still write their copy in Word, which is notoriously difficult to translate to the web.

Web 28

Web Print Writing Content Marketing 28

Solo PR Pro

NOVEMBER 1, 2016

Over time my contracts have gotten tighter, although I still gravitate to a plain-language document rather than a legally-drawn set of numbered clauses. And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable. Then say so.

Product Launch 40

Product Launch Interviews Print Writing 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Going through, in real time, the amount of material available through social media would have been impossible not long ago.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Evolution and History of Media Kits. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

MARCH 14, 2019

Unquestionably, the technology these tools make available help me be more productive and allow me to get things done much quicker than the days when I had to pick up the phone and make a call every single time or had to write, print and mail a physical letter or contract, but do they always make it more effective?

Technology 56

Technology Communications Insurance Insurance 56

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Free Solo PR PRO ebook Get It In Writing! – If you’re looking for guidance and full examples of commonly used contracts, be sure to download Get It In Writing!

Tools 78

Tools eBook Print System 78

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52

Solo PR Pro

MARCH 27, 2018

In addition to fees, don’t forget to include out-of-pocket expenses and other hard costs – travel, printing, hardware, office supplies, etc. Influencer/Analyst/ Media Lists – If outreach is part of your planning, some PR professionals choose to include the list of targets within the plan document.

Analysis 40

Analysis Measurement Print Travel 40

Beyond PR

APRIL 6, 2016

Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. Identify non-traditional influencers in your industry whom you can target along with more standard media types.

Pitching 40

Pitching Media Radio Print 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

NOVEMBER 10, 2020

Photoshop and crop holding images for the website and social media. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Keep an eye out for breaking stories. Get source quotes . Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. As the saying goes, write what you know. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. Ofcom has launched a consultation to inform its next steps on media plurality in the UK.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52