Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Here’s five of them that all marketers should know about.

Social Media 62

Social Media Trends Marketing Media 62

Agility PR Solutions

SEPTEMBER 7, 2022

Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Social media management platform Social media is mandatory […]. Here is a look at some of the best PR must-haves out there today.

Resources 176

Resources Tools Analytics Social Media 176

PRSay

MARCH 9, 2017

Social media is your competition. Meanwhile, social media posts from the affected police agencies were weak and sporadic, as were any attempts to simply post statements to their official websites. First, you need to make sure your executives know more about social media than just the name of the platforms.

Crisis Communications 147

Crisis Communications Social Media Crisis Communications 147

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. LinkedIn have launched an array of new ad tools, including document ads which allow the advertising of long-form content, with a preview in the feed and a push to download the full piece of research.

Instagram 62

Instagram Social Media Video Twitter 62

NewsWhip

SEPTEMBER 26, 2019

While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. The post How social media is driving the climate change conversation appeared first on Newswhip. Top Instagram Posts from Brands.

Social Media 127

Social Media Media Instagram Facebook 127

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. .: 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Today, brands must implement social listening to manage a successful social selling system. Documentation.

System 120

System Social Media Media Data 120

Communications Conversations

MARCH 28, 2018

Invite two world-class shredders (Michael Angelo Batio and Bibi McGill) to play guitar via Facebook Live while shredding tax documents and learning more about what to shred and why. So, it captured people’s attention–and that’s where we’re at with social media marketing. The premise?

Social Media 95

Social Media Marketing Media Web 95

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. In addition to generating written content, ChatGPT can also be used for media monitoring and analysis. One of the most obvious applications is in the creation of written content.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Shift Communications

OCTOBER 27, 2017

While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

PRSay

SEPTEMBER 11, 2023

The ability to simply say, “what are the key takeaways from this document?” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation.

Enterprise 170

Enterprise Tools Technology Privacy 170

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom. Lots of organisations use an Excel or Word document shared via email or the intranet. These are content management systems.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. The findings or data from a white paper can also be pitched out to the media.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Topics can be tactical, like how to improve on briefing documents; running client calls like a boss; how to promote yourself on social media; tips for better note taking; and how to use everyone’s favorite, ChatGPT for PR planning.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

Wadds Inc.

MARCH 2, 2023

Lee would have no problems recognising the modern version of his original document. Despite the fragmentation of media, a shift to more personalised forms of communication, and the ability to create audio, text and video content, organisations remain fixated by press releases. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

David PR Group

APRIL 21, 2019

While this may seem like tabloid gossip and blog author pandering, the media relations strategy surrounding the birth provides a lesson in controlling your narrative while also shedding light on how social media attitudes might be evolving. All signs point to Meghan and Harry setting a new standard for media relations.

Social Media 53

Social Media Media Reputation Instagram 53

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. YouTube: 1 billion. Twitter: 310 million.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 85

Public Affairs Communications Radio Television 85

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. not only with the media, but with the general public, depending on context. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 174

Reddit Software B2B Technology 174

PeakMetrics Insights

MAY 16, 2019

With millions of social media profiles, it’s difficult to find the right influencer. What Does a Quality Social Media Influencer Look Like? . The most effective social media influencers aren’t necessarily those with the most followers, most tweets, or biggest names.

Social Media 40

Social Media Media Tools Data 40

PeakMetrics Insights

MAY 16, 2019

With millions of social media profiles, it’s difficult to find the right influencer. What Does a Quality Social Media Influencer Look Like? . The most effective social media influencers aren’t necessarily those with the most followers, most tweets, or biggest names.

Social Media 40

Social Media Media Tools Data 40

Onclusive

FEBRUARY 2, 2022

Information collected on the effectiveness of previous pitches, such as emails opened by journalists, stories picked up, and resulting social media engagement, website traffic and desired actions, can shed a lot of light on what’s actually working and not working. What will help them bring it to life and make it engaging?

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Karen Freberg

FEBRUARY 4, 2018

These two aspects of business and social media are at the forefront of what people are talking about across industries. There are still aspects that have not changed with the evolution of social media. Document, Don’t create. I’m easy to get in touch with on social media.

Social Media 45

Social Media Media Education Industry 45

Shift Communications

AUGUST 24, 2018

From compiling briefing documents, media lists and agendas, to researching speaking and award opportunities, your average day is typically booked solid, all while learning new responsibilities and fielding inbound client requests. Using social media professionally. Managing your time.

Social Media 267

Social Media Agency Media Meeting 267

Deirdre Breakenridge

JULY 23, 2014

You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. It’s dangerous to rely on your memory to document what people say once the meeting is over. 3: Listen carefully and take notes.

Interviews 402

Interviews Meeting Exercises Social Media 402

Karen Freberg

JUNE 8, 2018

I cover influencer marketing a ton in my social media and PR classes, and I have done some research in this area as well over the years. Well, like all of the other industries I have mentioned, the bourbon industry is embracing IM completely for their social and PR campaigns. Engaging in real time with influencers on social.

Social Media 40

Social Media Media Nonprofit Sports 40

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Instagram 118

Instagram Video Twitter Facebook 118

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important? Follow me on Twitter. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

PRSay

OCTOBER 4, 2021

Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels. How can media relations professionals temper the expectations of executives who may expect every dollar spent on communications to generate qualified sales leads? It’s also helpful to understand that journalists are busy people.

Media Relations 191

Media Relations Media Pitching Case Study 191

Wadds Inc.

OCTOBER 12, 2023

This application uses AI to produce the first draft of documents and generate multiple content formats. I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts.

Publicity 105

Publicity Tools Exercises Ethics 105