ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. 9:30 am I prep for my first meeting by checking our quarterly PR plan and updating the agenda to send off before our weekly sync, making sure to add recent media inquiries and responses. The time flies.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. 9:30 am I prep for my first meeting by checking our quarterly PR plan and updating the agenda to send off before our weekly sync, making sure to add recent media inquiries and responses. The time flies.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women.

Privacy 62

Privacy Energy Technology Financial 62

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Improved technology is on the wish list, as well. Using data & technology to support your business case. What is a business case?

Resources 195

Resources Technology Data Tools 195

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Put all of the information you’ve gathered so far into a written business case document.

How To 396

How To Measurement Data Writing 396

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. As a rule, I avoid politics – the typical catalyst for discussions of media and bias.

Survey 96

Survey Communications Media Engineering 96

Newsfile

NOVEMBER 28, 2023

Compile Supplementary Financial Information : Collect other important documents affecting your financial reporting. Create a Data Checklist : Develop a checklist of all necessary financial data and documents. Then, organize all of your documents by category. For example, gather loans, lease agreements or investment reports.

Financial 110

Financial Software System Data 110

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom. The reality of modern media is that news stories are published to the web instantaneously.

Tools 203

Tools Web Banking Wikipedia 203

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. local time.

Pitching 195

Pitching Data Technology Storytelling 195

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Make sure you’re checking off these nine items with your current or potential media monitoring provider. Track Sentiment.

Software 0

Software Comparison Media System 0

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations.

Software 142

Software Tools Ethics Privacy 142

PR for Anyone

OCTOBER 18, 2021

Having a story that will do this will give you a greater chance of getting your story in the media. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. With so many boomers, this was relevant to almost any media outlet. Good morning.

Financial 130

Financial Pitching Banking Retail 130

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105

Publicity Tools Exercises Ethics 105

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 73

Meeting Newspapers Agriculture Media 73

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. What’s new, he said, is the speed at which falsehoods can now reach large audiences, “in part due to technology that’s available to all of us, particularly generative AI.

Education 94

Education Resources Interviews Study 94

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Natural language processing technology enables dynamic and visually appealing videos that can capture the audience’s attention.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. They also offer lots of opportunity for tech PR teams. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

Meeting 98

Meeting Report Transportation Media 98

Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Do you know the top three media trends?

Media Relations 120

Media Relations Media Pitching Survey 120

Bianchi Biz Blog

MARCH 8, 2021

I nerd out learning about trends and technology surrounding electric, autonomous and connected vehicles. This is an incredibly exciting time for the auto industry overall, and I’m excited I get to document it. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek. Hands down, it’s new mobility.

Meeting 72

Meeting Media Automotive Mobile 72

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

Landis PR

OCTOBER 2, 2023

This is a living document, so don’t forget to update prodigiously. Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR. Don’t email asking for the date for the next board meeting.

Agency 64

Agency Technology Meeting Software 64

Solo PR Pro

MARCH 26, 2024

Your overhead costs encompass various elements such as office space, equipment, rent/mortgage, utilities, computers, technology, and tools such as media databases, email, website, and subscriptions.

Insurance 68

Insurance Insurance Financial Healthcare 68

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Building a media property starts with market fit.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

APRIL 21, 2021

It covers content, media, influencers and events. A 2021 study of more than 800 people with disabilities in the US and UK explored their experience with media and content. Even those who have access to and use assistive technology encounter significant problems. there is an Accessibility Checker.

Guidelines 136

Guidelines Communications Tools Case Study 136

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. Marketing, sales and finance have all been modernised by technology and software as a service.

Enterprise 111

Enterprise Media Software Measurement 111