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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178
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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. COVID-19 has driven the adoption of technology.

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Four Ways to Streamline the Pitching Process

Cision

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225
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New book: AI tools for public relations

Wadds Inc.

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52
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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.