Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. This helps understand the key points of an article without having to spend time reading the entire document. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Relationship building takes time. How do you know what’s working? Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Relationship building takes time. Owned Media/Content Strategy. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR measures up.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. Have a full event run-through.

Pitching 185

Pitching Survey Video Examples 185

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Large Language Models The first section covers large language models including Claude, ChatGPT, and the open-source LLaMA 2.

Tools 52

Tools Handbook Publicity Analysis 52

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Think of your pitching goals. Document Your Work. You need to reach out with the right messaging at the right time with the right approach to make an influencer program work.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA. But there’s also a human side to relationship management.

Agency 136

Agency Print Course Travel 136

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Conclude by Measuring Your Initial Success  . Voice/Tone of Messaging: should it be formal? Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. CEOs can let their personalities show. Mullenweg comes off as a highly intelligent but also an emotional, relatable figure.

Case Study 178

Case Study SEO Film Video 178

Cision

DECEMBER 22, 2015

Then, turn to your media database to see how your options are measuring up to your expectations in real time. Use a media database like Cision’s, which provides a 360-degree view of influencers , including pitching tips, social demographics and more. When you send a social signal, document it. Next, narrow down your list.

Marketing 120

Marketing Social Media Creativity Pitching 120

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Mora Communications

NOVEMBER 2, 2017

Create targets that you can measure. . Make it a living, breathing document. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Establishing yourself as an expert in your field. Set timelines. Be clear, specific and targeted. Be realistic.

Brand 66

Brand Branding Product Launch Google 66

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Word document? Headline writing tips. Guidelines for author bios.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? And without the compulsion to document it on social media or stop to check work email? Or, I photograph and video document and share it. There’s a lot of America to see, and you have six episodes in a season. Experiment.

Storytelling 60

Storytelling Tourism Travel Local 60

The Resolution Blog

OCTOBER 26, 2015

There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. With all clients, we document every possible question about their product/service line, company structure, philosophy, goals, history, competition, challenges, executives, etc. Everything.

Education 120

Education Measurement B2B Meeting 120

Barokas

AUGUST 16, 2017

How can we best measure PR’s impact on these goals? A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas). It’s imperative to share this document within the first week and prior to your second meeting. Who is your targeted persona?

Meeting 60

Meeting Internal International Agency 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Barokas

AUGUST 16, 2017

How can we best measure PR’s impact on these goals? A work back plan can come in many forms, such as a shareable dashboard, an Excel spreadsheet or a pitch deck (this can also be a deck of ideas). It’s imperative to share this document within the first week and prior to your second meeting. Who is your targeted persona?

Meeting 60

Meeting Internal International Agency 60

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. The objectives.

Case Study 102

Case Study Internal International Study 102

Shift Communications

FEBRUARY 10, 2015

And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). The thing is, we get invited to participate in the RFP process based on our well-documented track record in both traditional and social media. I certainly do! But I’m not naïve.

Agency 60

Agency Social Media Government System 60

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo.

Twitter 107

Twitter Analytics Community Facebook 107

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

AUGUST 17, 2017

A documented content strategy is equally critical to building an impactful marketing strategy. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. 15 Quick Wins to Growth-Hack Your Marketing.

Marketing 49

Marketing eBook Case Study Comparison 49

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 61

Journalism Content Marketing Creativity Leadership 61