Four Ways to Streamline the Pitching Process


Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media?

9 dreadful opening line errors that will doom your pitch

PR Daily

I added it to my collection of awful opening lines in publicity pitches. RELATED: Pitch—and receive instant feedback from—reporters at major news outlets. ]. An email pitch doesn’t get quicker when you take the first sentence to promise to be quick.).

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3 crucial steps PR pros should take before they pitch

PR Daily

Tons of articles and guidelines from colleagues and managers offer advice on how to pitch to media outlets. Here are a few things you should do before grabbing the phone to make that pitch: 1. Mentally pitch. I re-read key documents and go over the pitch until I have it down pat.

6 mistakes that can sink your client pitch

PR Daily

Responding to a PR agency tender can be time consuming—and pitching it can be intimidating—but it is also a massive opportunity to prove yourself at your agency. Avoid these six missteps that can sink your agency pitch: 1. Must you send three or four people to the pitch?

10 pitching commandments for PR pros and startups

PR Daily

All your documents should be ready to share. Customize your pitches. Reporters know when they receive a canned pitch, even if it begins with their first name. The tactic means your pitch will land in many journalists’ inboxes—and then probably go straight into the trash.

Travel editor tells all: 3 foolproof pitching tips

PR Daily

Here are three ways to break through the clutter and earn coverage the next time you pitch a top-tier journalist on the travel and hospitality beat: 1. He advises answering these questions when crafting pitches: What bigger storyline does your client fit into?

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Pitching the press: the complete guide


This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. pitching is never a good idea.

6 Steps for a Better Media Pitch List

Beyond PR

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Pay attention to if/how your contacts deal with pitch requests, particularly on social media.

A Bad LinkedIn Pitch Has Tips for You

Bad Pitch Blog

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching.

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

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Starting a career in PR, why it’s so much more than press releases and media pitching


Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

You Don't Need Client Approval to Pitch the Media (Well)

Bad Pitch Blog

They designed brief case studies to resemble classified documents like the one above. We''ve received porn-related pitches before. One of them ranks (literally and figuratively) as one of our worst pitches EVER.

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting?

Starting a career in PR, why it’s so much more than press releases and media pitching


Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

When Pop Music and Public Relations Collide: Tips for pitching a journalist


So, with the mix of music and PR swirling in my thoughts I decided to clumsily combine the two concepts on how public relations professionals can improve media coverage by pitching reporters. There are hundreds, if not thousands of public relations folks out pitching stories.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

The Cover Letter Pitch

Bad Pitch Blog

But I’ve read hundreds scanned thousands and they’re a pitch. 2) Going Beyond the Degree: A resume is an emotional document. We sweat every line and our degree is the crown jewel of this document.

How to Use Your Company’s Culture to Get Media Coverage


Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media.

The Interview Brief: A Bad Pitch How-To

Bad Pitch Blog

The pitch worked. The 411 and Then Some The goal of the document is to prepare your source for the interview and it also keeps you on target during the interview. It’s best to spell this info out in the document to avoid any last minute confusion. The interview’s scheduled.

How to Build an Effective Media List (w/ Tools & Examples)


A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more.

Bad Business to Business Pitches

Bad Pitch Blog

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. Yep, both pitches from this person included an attachment. This pitch abuses a very valuable and effective form of media relations: source filing. No two suck alike.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. For more fundamentals on how to pitch the media , see this earlier post.

The Secret to More Coverage? Fewer Pitches

Bad Pitch Blog

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news.

An Open Letter to Public Relations Professionals

B2B PR Sense

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Pitching will require a more judicious touch. Any ragtag outlet pitched to beef up media report statistics will no longer do.

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform.

9 steps to improve your PR writing

PR Daily

According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information. Journalists don’t have the time to bother with long and boring pitches, so don’t write too many words. A PR pitch was sent by me.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool helps PR pros sniff out gaps in the conversation and find the right story angle to pitch.

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Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack reported that most PR pros use productivity tools to increase efficiency on time spent with emails (98%) and documents (87%), with another 58% using productivity tools to maximize spreadsheet efficacy. 1 reason they reject pitches.

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The 20 Responsibilities of PR and What They Entail


The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Most of us see what our jobs entail at the point of hire.

9 steps to improve your PR writing

PR Daily

According to the report, over 90 percent of journalists and influencers still prefer email pitches. Journalists don’t have the time to bother with long and boring pitches, so don’t write too many words. Consider this example: I sent a PR pitch. A PR pitch was sent by me.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. It’s a paradox of business writing that shorter documents take more time to create and edit.

Perfecting Your PR Messaging

ImPRessions - Crenshaw Communications

Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program.

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How nonprofits can engage during COVID-19

PR Daily

Think carefully about when you pitch a story. Pitch away if you have a legitimate connection to the news, but hold off if your story might be more welcome further along in the cycle.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. The information can be crucial to generating interest for reactive pitching and seeing what industry trends are buzzing.

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4 Ways to Improve Your Media Relations


Tailor Pitches. percent of journalists believe communication professionals need to tailor their pitches better. Susan Page, Washington bureau chief at USA Today says off-topic pitching “makes it harder to take calls you might have in fact been interested in. Don’t send the same generic pitch to everyone on your media list. Instead, use your media database to locate the journalists covering the story angle you want to pitch. Understand Who You’re Pitching.

Tips for Perfecting Your Media List

Konnect Agency

Know your Target Audience When building your list, consider the type of pitch you’re sending and the audience that will be most receptive to it. It’s important to research the specific outlets you will be sending your pitch to determine if the outlet is a good fit for your brand.

4 steps to successfully hiring a PR agency

PR Daily

New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work. But the client also has a responsibility to ensure that the pitch process—and ongoing relationship—is as effective as possible. Don’t send a 30-page written document.

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Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Align your media pitching and your editorial content calendar to keep your message focused.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. And keep in mind, slapping the word “embargoed” on a document doesn’t compel anyone to abide by it.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Because the entries often explicitly list required elements, it might seem that a dry boilerplate document is called for.