Onclusive

OCTOBER 19, 2021

Put all of the information you’ve gathered so far into a written business case document. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Step 5: Write the business case. Sara Eberle. Senior Director of Global Public Relations, Sophos.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical. As helpful as a thorough briefing document might be, it’s also essential for any media spokesperson to have real and relevant expertise on the subject at hand.

Interviews 360

Interviews Government Report Pitching 360

PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The ability to pitch via Muck Rack and track things like opens and bouncebacks has helped streamline our targeted media lists. Muck Rack is not only our go-to media database for journalist research, but a media monitoring tool for coverage and share-of-voice reports on a moment’s notice.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

How To 100

How To Media Pitching Reputation 100

Wadds Inc.

MARCH 8, 2023

It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Task 4 – Generating a pitch We also used OpenAI to generate a pitch for the press release for pitching journalists. Using tools in real life examples also highlights issues.

Tools 98

Tools Writing Pitching Web 98

Prowly

MARCH 23, 2020

A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. Because pitching the right media contacts is crucial to getting press coverage, I covered everything you need to know about media […].

Examples 152

Examples Tools How To Media 152

PRSay

SEPTEMBER 29, 2022

The client appears pleased with the proposal, and based on their reactions in the pitch it appears that the firm may win the account. Consulting an attorney to review these documents is a good idea to ensure that expensive IP is not given away during a pitch. The firm does a good job, and its work is impressive.

Ethics 172

Ethics Pitching Communications Publicity 172

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Then we review our weekly progress — what’s working, what’s not, and what we need from the client for media opportunities, planned pitching, and future news. It feels a little cloak-and-dagger.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Then we review our weekly progress — what’s working, what’s not, and what we need from the client for media opportunities, planned pitching, and future news. It feels a little cloak-and-dagger.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

We all create PR plans with pitch ideas to help generate a drumbeat of consistent media interest, but there are times when pitches don’t resonate for one reason or another. This can lead to sloppy emails or careless mistakes in documents like agendas or recap reports. Ramp up media opportunities . Understand their world.

Pitching 156

Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches. Some people are more easily persuaded by a verbal conversation than a written document. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

Wadds Inc.

OCTOBER 12, 2023

This application uses AI to produce the first draft of documents and generate multiple content formats. I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts.

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Record reporter responses .

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use the RFP process as research .

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. This helps understand the key points of an article without having to spend time reading the entire document. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 92

Pitching LinkedIn Technology Engineering 92

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. Below are some uses that can increase productivity while maintaining the integrity of human involvement.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist. But in our business the role of the press release is up for debate. Here’s why.

SEO 221

SEO Data B2B Writing 221

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Think of it as a sales pitch with robust data and justification. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th.

Resources 195

Resources Technology Data Tools 195

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Bad Pitch Blog

APRIL 2, 2014

Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. My first boss taught me that a pitch should focus on the audience, the recipient or both.but not on you or the topic you''re pitching. and "The Bad Pitch blog pwns. and "The Bad Pitch blog pwns.

LinkedIn 80

LinkedIn Pitching Resources Web 80

ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. I use Slack to reach out to my teammates quickly and effectively. . Keep an open mind .

How To 301

How To Writing Tools Energy 301

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. This work is critical to building a strong brand with a consistent message.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 12, 2023

I’ve used them to extract the key arguments from a research paper, interrogate weaknesses in plans, areas of risk in financial documents and an activist perspective of reports. They are also helpful in exploring different stakeholder perspectives. What are some of the PR software makers doing that’s interesting?

Software 142

Software Tools Ethics Privacy 142

Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma.

Crisis 64

Crisis Ethics Financial Conference 64

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Make the agenda tight, but not too tight.

How To 156

How To Meeting Case Study Survey 156

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Reputation Crisis Communications 370

ISEBOX

JUNE 18, 2015

So, with the mix of music and PR swirling in my thoughts I decided to clumsily combine the two concepts on how public relations professionals can improve media coverage by pitching reporters. There are hundreds, if not thousands of public relations folks out pitching stories. Sounds “Easy Like Sunday Morning,” right? Well, not so fast.

Pitching 70

Pitching Publicity Tools Report 70

Deirdre Breakenridge

JULY 23, 2014

All too often, I find some individuals in meetings don’t understand the overall objectives and clearly don’t plan for their own meeting goals; whether it’s a brainstorming session, pitch meeting, introductory meeting, etc. It’s dangerous to rely on your memory to document what people say once the meeting is over.

Interviews 402

Interviews Meeting Exercises Social Media 402

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Vetted” is like HARO or ProfNet with no pitching. Welcome to 2021! million in venture capital.

Pitching 150

Pitching YouTube Community Company 150

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147