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Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. For PR copy, this has a few facets: What, where and why you are writing all influence how you''ll structure your copy.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

Pitching the press: the complete guide


This guide contains everything you need to pitch the press. You’ll learn how to create awesome press releases, distribute press releases, nurture your media contacts, and send pitch emails that get results. Send email pitches that get results. Write a great headline.

6 Steps for a Better Media Pitch List

Beyond PR

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Pay attention to if/how your contacts deal with pitch requests, particularly on social media.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users. MEASURED THOUGHTS.

An Open Letter to Public Relations Professionals

B2B PR Sense

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.

The 20 Responsibilities of PR and What They Entail


The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Iterative PR Measurement.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Ever draft a document, edit carefully using all the tricks – stepping away or reading it from the bottom up – and still having someone point out typos later? First, it’s an at-a-glance snapshot of a media property – is that blogger worth pitching or is that negative post a brewing crisis?

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. Notified (monitoring and measurement).”.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

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Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. The information can be crucial to generating interest for reactive pitching and seeing what industry trends are buzzing.

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Inbound PR With Iliyana Stareva

The Resolution Blog

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day.

Strategy vs. Tactics: a refresher

Media Bullseye

The things we think of when pulling together a program for a client or a new business pitch become so ingrained they can almost be put on autopilot. With that in mind, let’s take a look at what is considered strategy, what are tactics, and how the two work to provide a balanced plan document.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

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Why getting links in articles still matters

PR Daily

However, you can’t haphazardly pitch website backlinks to your media contacts list. To make this happen, you need to shift your perspective on how you pitch to the media. RELATED: Pitch—and receive instant feedback from—reporters at major news outlets. ]. Emailed pitches.

Defining Your PR Goals for your Brand Campaign

Mora Communications

Write your targets, goals and intents. Create targets that you can measure. . Make it a living, breathing document. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases.

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Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

It’s also a great example of a COVID-19 marketing effort that subtly reinforces the brand, without any sales pitches. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

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20 key responsibilities for today’s PR pro

PR Daily

There’s often lack of clarity about goals, measurement and priorities, resulting in an inefficient, scattershot approach. PR pros either write this content themselves or help drive strategy with a team of writers/editors and/or guest blog contributors. Writing and editing.

Media relations is thriving

Stephen Waddington

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Engagement with news brands online is messy and tricky to measure.

Making the case for small and mid-size PR agencies

PR Daily

Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. If you work for a 5,000-person agency and want to pitch an audacious idea to the CEO, good luck.

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How much is your PR expertise worth?

PR Daily

Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts. based in southern California, bills clients $1,000 to draft two media documents—including the company biography and a press release—and a $250 per month subscription fee.

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7 PR lessons from ‘The Big Bang Theory’

PR Daily

If you’re into data and analytics, focus on measuring campaigns and social listening to boost your organization’s messages. Use that drive to become a phenomenal brand journalist and hone your pitches. Cut jargon and filler words, and write with your readers in mind.

Death to the RFP

Shift Communications

And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). I’m not writing this post because RFPs prevent us from winning business, or because I don’t appreciate the invitation to participate.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Editorial Guidelines: Establish writing standards to ensure consistency across content. Conclude by Measuring Your Initial Success  .

How to Create a Content Contributor Guide


Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field?

How To 205

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Be sure what you are measuring matches business goals.

How to Create a Media Kit


In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Measuring Media Kit Success. it can exercise some control over who chooses to write about and how they portray the brand.

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6 signs a PR career is right for you

PR Daily

3 best creative and media job, writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. You set measurable campaign goals and objectives. Though a career in PR allows you to be creative, savvy communicators are also adept at tying business objectives to PR efforts, triple-checking their work and making sure they can measure their value. You write well. Cultivating effective writing habits.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

In other words, getting the media to write about your company. Only 37% of B2B businesses have a documented content strategy. Do you have a documented content strategy? Document a strategy that includes the following: Buyer Persona - Who do you want to reach with your content?

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

9 maddening things that bring PR pros to tears

PR Daily

Nitpicky changes to press releases and other documents. Many of us have journalism or communications degrees—we know how to write—and we know reporters cry, too, when they see those buzzwords that the clients insist on throwing in there.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

write their own blog post to promote IWD 2012. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. And then we pitched. Do not send blanket pitches.

7 ways marketers can use Reddit

PR Daily

Keep a list of all subreddits on your topic in an Excel or Google Spreadsheets document for easy access. You can use this newfound knowledge to help write SEO-friendly headlines. for blog posts and news releases, craft meta descriptions, write landing page copy or gain a better sense of how your target audience searches for information on this topic online. Journalists are already using Reddit, and it can be a goldmine for finding possible sources to amp up your pitch.

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8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Everything you write should focus on you being the sidekick that helps your audience be the hero. You didn’t know how to measure success. Figure out how you will measure them.

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Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

A documented content strategy is equally critical to building an impactful marketing strategy. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth.

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