Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. And then we pitched.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. The longer the document, the less accurate the sentiment.”. NASDAQ: INOD ). That’s totally bad!

Pitching 61

Pitching Analysis Report Video 61

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Start your own business and pitch for work.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA. But there’s also a human side to relationship management.

Agency 136

Agency Print Course Travel 136

Cision

SEPTEMBER 13, 2017

Create a document that addresses: Visual Identity: approved logo, colors, fonts, size, etc. Internally, get company-wide buy-in before the public announcement. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. How can we best measure PR’s impact on these goals? It’s imperative to share this document within the first week and prior to your second meeting.

Meeting 60

Meeting Internal International Agency 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Barokas

AUGUST 16, 2017

Schedule an internal meeting to discuss first steps and ensure all team members understand account. Establish a weekly or bi-weekly call with client and internally. How can we best measure PR’s impact on these goals? It’s imperative to share this document within the first week and prior to your second meeting.

Meeting 60

Meeting Internal International Agency 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Thousands of these documents are published every day on newswires and websites. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? A list of relevant contacts is arguably the most valuable document PR pros created. Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch. Internal notes.

Industry 60

Industry Pitching Survey Twitter 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Rethinking internal and external comms. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. Assess What Worked (and What Didn’t) with Marketing Score. Likely because a full 12-month analysis is downright intimidating.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

AUGUST 17, 2017

A documented content strategy is equally critical to building an impactful marketing strategy. Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. 15 Quick Wins to Growth-Hack Your Marketing.

Marketing 49

Marketing eBook Case Study Comparison 49

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs.

Agency 48

Agency Real Estate Social Media Writing 48

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81