Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 72

Measurement Media B2B B2C 72

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. What is a business case?

Media Relations 195

Media Relations Agency Communications Crisis Communications 195

Axia PR

NOVEMBER 3, 2020

When a company hires a PR agency, it will get consistent quality and measurable outcomes when our processes are followed. Having the processes is the first step. Getting buy-ins from the team and having the processes followed is the bigger challenge.

Agency 62

Agency Measurement Company 62

Sword and the Script

OCTOBER 18, 2022

According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing. ‘Processing fluency’ is a measure of readability used by psychologists and neuroscientists.

Handbook 103

Handbook Writing Corporate B2B 103

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Content Marketing Brand Branding 298

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Agency Communications Analysis 160

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Social Media 370

Social Media Crisis Communications Reputation Media 370

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important? Follow me on Twitter. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Digital PR 189

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share.

Pitching 334

Pitching Product Launch Media Meeting 334

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Next is my favorite task – I finish the list of recent media coverage to share.

Pitching 333

Pitching Product Launch Media Meeting 333

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Media Tools 210

Onclusive

FEBRUARY 2, 2022

This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. While keeping your pitches concise, you must also ensure journalists have everything they might need to cover your story. What will help them bring it to life and make it engaging?

Pitching 195

Pitching Media Communications Storytelling 195

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. You should walk away from this exercise with a document that includes all the elements listed here.

Brand 103

Brand Branding Strategy How To 103

ReimaginePR

APRIL 9, 2020

Flow creating is simply a very effective mode of creating documents. Training writing documents using a timer to achieve an incredible sense of how quickly you must write. While composing an article you will need to follow a couple of main measures best writing services that are inherent in almost any article.

Study 120

Study Writing Analytics Measurement 120

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? That subscriber base is a valuable asset. It provides distribution. It’s a place to experiment with ideas.

Content Marketing 126

Content Marketing B2B Marketing Survey 126

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Communications 150

Communications Measurement Storytelling Analytics 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Responsibilities.

Communications 150

Communications Measurement Storytelling Analytics 150

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 79

Analytics Content Marketing Google Interviews 79

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 193

Survey Communications Measurement Media 193

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S.

Crisis Communications 397

Crisis Communications Media Training Agency Social Media 397

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Communications 227

Communications Media Marketing Technology 227

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Academics have documented the conditions required for public relations to operate at its optimum, but practitioners repeatedly fail to take heed of the analysis. There’s a recurring theme in my research.

Measurement 82

Measurement Publicity Industry Conference 82

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. 5: How are marketers measuring content marketing success? Sure, many content marketers still struggle with measuring ROI. 6: What challenges do B2C content marketers face?

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Pitching 240

Pitching Writing Case Study SEO 240

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

The Resolution Blog

MARCH 29, 2019

How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. I’m responsible for the measurement side of things. come to us for support.

Marketing 120

Marketing Measurement Social Media Media 120

Axia PR

MARCH 25, 2019

Axia PR helps you measure the ROI of your public relations efforts. While it might seem difficult to measure public relations, it’s not impossible. When you measure PR, you document the return on investment of your public relations campaign.

Measurement 48

Measurement Publicity 48

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. A paltry 40% of respondents have a documented content marketing strategy. Instead, they mistakenly see “content” and a means to execute a plain old marketing strategy, which is more likely to be documented. But it is NOT content marketing.

Content Marketing 172

Content Marketing B2B Marketing eBook 172

Practical Law Construction

OCTOBER 12, 2022

Alongside the consultation document (which runs to 159 pages), the Law Commission also published a more user-friendly summary (it’s only 15 pages). For those unfamiliar with the consultation, I suggest starting with the summary document. Climate change. Climate change. ” Confidentiality and adjudication.

Construction 97

Construction Privacy Telecommunications Travel 97

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Of the other half who did, only 38% had documented their strategy. And if you have no measurable goals set at the start, how can you measure success? The last two steps are about engagement and measurement.

Strategy 100

Strategy Tools Digital PR Social Media 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals.

Crisis Communications 176

Crisis Communications Crisis Interviews Reputation 176

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 191

Media Relations Media Pitching Trends 191

Shift Communications

OCTOBER 21, 2014

Documenting your strategy will help hold you accountable. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Social Media 160

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. But not to fear!

Content Marketing 128

Content Marketing Marketing How To Social Media 128

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. Listen carefully to how the agencies under consideration define and measure outcomes. What tools and methods do you use to measure impact?

Agency 185

Agency Measurement Publicity Communications 185

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

Financial 165

Financial Web Communications Internal 165