Sword and the Script

JANUARY 5, 2021

Going public gives us access to its historical financials, which I’ve long wondered about. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. These include a media database, online and broadcast monitoring, and “PitchPrefer” a feature that analyzes pitching preferences with AI.

Pitching 153

Pitching YouTube Community Company 153

Maxim Behar

FEBRUARY 18, 2024

There is no smiling person among those we see around the clock on the news, social media, and wherever else. if they have some financial, political, or strategic strategies, they will achieve them. This means that they have some agreement, which is why I am surprised that each speaks through television and social media.

Television 59

Television Tourism Strategy Policies 59

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism.

Real Estate 111

Real Estate Community Employee Education 111

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

DECEMBER 3, 2019

Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. See item #1 here for more.

Data 90

Data Enterprise Survey Instagram 90

Mark My Words

NOVEMBER 6, 2017

When does the reputational damage incurred by being hauled across the coals for using tax havens outweigh the financial benefits? documents, mostly from one leading firm in offshore finance- reminds us that investigative journalism is in buoyant health. The Paradise Papers – a leak of 13.4m

Banking 60

Banking Journalism Reputation Financial 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Problems on social media. Social media is a double-edged sword.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Some communicators on Prezly even use this for internal communications. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch.

Pitching 64

Pitching Analytics Enterprise System 64

Solo PR Pro

MARCH 28, 2017

You are being asked for lists, documents and work product that you were not previously providing. There are times that red flags point to internal discord or may be a sign of issues that you can proactively address. Ask your current clients if they know others that need help with PR, Social Media or Communications.

Meeting 40

Meeting Policies Financial Leadership 40

Beyond PR

APRIL 22, 2016

Every business is different and what needs to be in your response plan will require careful research, documentation, and frequent revision. After making your initial list, group vulnerabilities into types such as Personnel, Customer, Legal, Financial, etc. Her team leads social media, PR, creative and blogging for the brand.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. We fight it. Do you see the problem?

Construction 40

Construction Internal International SEO 40

PR Fuel

AUGUST 7, 2018

Over the years, I’ve shared a number of tricks and tips that can help you improve the quality of your press releases so they get noticed and increase your chances of getting media coverage. Check your document thoroughly. Again the poor intern looking through all these press releases just needs one excuse to nix yours.

Writing 40

Writing How To Report Comparison 40

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Mailtester.

Tools 108

Tools SMB Survey Software 108

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

OCTOBER 1, 2019

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. And so, when media monitoring tools tone articles, it’s not accurate and PR people have to go in and manually fix this for reporting. The longer the document, the less accurate the sentiment.”.

Pitching 62

Pitching Analysis Report Video 62

ZudePR

MAY 22, 2018

A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). If you’re writing a long document, use a cliché-finding tool: you’ll be surprised what you miss on the edit. First, after effecting the huge consolidation of your financial assets mentioned above. Not actress.

Writing 95

Writing Google Comparison Government 95

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms.

Agency 0

Agency Advertising Advertising Leadership 0

David PR Group

MARCH 31, 2019

So if you believe the allegations, Avenatti was trying to shake down Nike, but the muscle was not that he would turn-in the swoosh company to legal authorities but rather that he would use his media platform to ruin the reputation of the Nike brand. And I’m sure that attorneys threaten media exposure on a regular basis.

Reputation 53

Reputation Guidelines Conference Groups 53

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .

Communications 81

Communications How To Blogging Content Marketing 81

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Ashton discusses the U-curve of happiness, a well-documented phenomenon that reveals an upswing in happiness towards the end of life.

Technology 130

Technology Study Social Media Resources 130

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. When first documenting a strategy, your initial goals are more like educated guesses. What’s not as obvious is how they should adjust their plan when scaling.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Shift Communications

AUGUST 24, 2016

And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort. Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV.

Data 60

Data Marketing System Google 60

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Publicists and agencies focused solely on the media exaggerate the issue. Managing relationships with media is only one area of practice.

Industry 153

Industry Publicity Agency Community 153