Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Holding events both online and offline is now part of media management. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. Most aspects are the same as the original, such as all followers being notified when a session begins and all followers having the ability to catch up on a session if they missed the event.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A milestone event. A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story. Most such occasions are foreseeable, so there’s usually ample lead time to align the various corporate functions, from HR to PR and beyond.

Marketing 310

Marketing Product Launch Corporate Viral 310

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. Leverage Buzzwords: Using trending topics, celebrity names, or current events in subject lines significantly boosts open rates. So, I wanted to know more. But it’s also timely. Exactly that.

Study 62

Study Writing Data Case Study 62

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

JANUARY 31, 2023

Here we’re going to be sharing just a few of the ways you can use social listening tools for your PR campaigns. Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time.

How To 62

How To Analysis Comparison B2C 62

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Hotels 40

Hotels Conference Analytics Sports 40

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Trends and popularity. Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Scraping sites.

Data 115

Data Google Trends Survey 115

Deirdre Breakenridge

OCTOBER 26, 2015

In fact, even though we may not work for organizations (although some of us do professional consulting), we can still keep pace with industry trends, understand the practical realities of PR work, and incorporate all of that into our teaching. At my school, we just launched our student-run PR firm this fall.

Education 150

Education Twitter Leadership Trends 150

PRSay

MAY 22, 2020

As the media landscape continues to grow and evolve, PR professionals face greater challenges in figuring out effective ways to build relationships and communicate with journalists. Keeping up with the latest trends in journalist behavior to better inform your communications strategy can be no easy feat. Photo credit: Raw Pixel.

Pitching 177

Pitching Journalism Survey Report 177

Burrelles Fresh Ideas

AUGUST 2, 2023

By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms. Engaging a mass audience through broadcast media is invaluable for publicizing major events, launching products, and shaping public perception.

Radio 75

Radio Television Media Local 75

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. For a legal placement, you might pitch something like “five most popular home office design trends for lawyers, ” as a way to tie luxury homes to their audience. Do they have regular speaker events? Post by Nadia Cakes.

Real Estate 195

Real Estate Pitching B2C Fashion 195

5W PR

MAY 10, 2021

Data is a powerful tool for projecting and planning future events. It enables PR experts to examine the cause of past trends and predict when the same may happen again. Data from trends can help you realign your messaging to suit the group’s values. Data Analysis.

Data 88

Data Publicity Analysis Measurement 88

Landis PR

FEBRUARY 5, 2024

Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth. Using frameworks like the PESO model (Paid, Earned, Shared, and Owned media) helps strategically plan and execute PR campaigns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Landis PR

JANUARY 3, 2024

Undoubtedly, Cruise has the technology and protocols in place to learn from and prevent these events from happening again. Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened.

Transportation 59

Transportation Film Television Education 59

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. 7) One PR firm or integrated marketing agency is as good as another. Social media is not the silver bullet.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once these are nailed down, the PR team will create a press release announcing the new product. Looking for a public relations agency?

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once these are nailed down, the PR team will create a press release announcing the new product.

Product Launch 52

Product Launch Agency Consumer Film 52

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

The Proactive Report

JUNE 18, 2021

Influencer marketing trend is one that has gained momentum in recent years. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Working with influencers has always been a part of PR. Learn how to make great videos and how to use them effectively in your PR campaigns.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

SEPTEMBER 30, 2021

This hasn’t just been down to the level of Covid stories that are covered, we’ve seen historical events and movements that will never (and should never) be forgotten covered in the press. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. Conclusion.

Digital PR 71

Digital PR How To Reddit Engineering 71

5W PR

APRIL 8, 2021

If you don’t want your press releases to end up in a trash folder of a reporter, you should write about major announcements such as new products or services, special events or recognitions. A press release must be to inform the public about an event that is newsworthy. A press release should be only one page. No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Solo PR Pro

AUGUST 18, 2015

Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Photo credits: FPRA.).

Conference 40

Conference Community Small Business Storytelling 40

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. For tech PR pros, Digiday is a great publication and considered a top tier placement.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. being a PRSA member, attending MIMA events, and digital marketing/social media focused conferences, etc.

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Meeting Technology Software 64

Lauri Pehar Borsh

APRIL 30, 2014

Write about current events, give your opinion on trending issues or add insight to popular topics. Bonus: Being entertaining helps make you memorable. Inform: The worst reaction you can get from your audience is a collective “So what?” Anything you can do to educate your audience will help show your value.

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71