Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us! The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 86

Software Media Relations Pitching Media 86

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. Is that a problem? And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. Take in demos, attend conferences. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Maybe running a targeted marketing campaign in tandem with PR is your best bet.

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us! The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Vetted” is like HARO or ProfNet with no pitching.

Pitching 151

Pitching YouTube Community Company 151

Landis PR

OCTOBER 11, 2021

Before you begin publicizing an event, you need to align marketing, sales and PR goals. There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Are you hoping to drive brand/company awareness?

Local 98

Local Newspapers Sports Video 98

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

Presspage

AUGUST 9, 2023

There has been a visible shift in today's capital markets, which has changed the investor relations (IR) space. As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors.

Media Relations 152

Media Relations Media Print Software 152

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. Blockchain PR agencies can help optimize websites, landing pages, and other online assets to increase the number of signups, demo requests, or conversions, thereby driving business results.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

JULY 24, 2018

PR is an integral part of marketing and should play a key role in brand strategy throughout a company’s lifecycle. We’re here to show you why PR is so essential in marketing. PR is a complement to marketing, providing an added dimension to the brand and working with marketing to get the message across.

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

MAY 4, 2021

Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The demo below looks pretty slick though. The market is valued at $4.8

Tools 101

Tools Survey Pitching Analytics 101

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. They’re useful for story pitching, new product research, and new perspectives from industry leaders. Stay on top of hot tech news every day.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Critical Mention

MAY 15, 2019

Larry Kim is one of the most well-known influencers in the world of digital marketing. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: You are consistently named one of the top marketers in the world.

Interviews 123

Interviews Facebook Software Social Media 123

Cision

OCTOBER 26, 2015

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. Take a demo today!

Print 120

Print Software Mobile Writing 120

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Burrelles Fresh Ideas

JANUARY 30, 2024

CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform.

Ethics 97

Ethics Crisis Transportation Airlines 97

Flack's Revenge

MARCH 12, 2019

Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. Their live 5G broadcast demo showed how operators will soon be delivering HD video quality on a large scale. Small Players Get Creative. So, what did work for the smaller exhibitor? A few tactics stood out.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Yes, PR and marketing programs cost money, and you have to invest in programs to reap the benefits. For years, PR was the intangible service questioned by so many CFOs.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Yes, PR and marketing programs cost money, and you have to invest in programs to reap the benefits. For years, PR was the intangible service questioned by so many CFOs.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

OCTOBER 1, 2018

Although press releases are still a tried-and-true PR strategy that makes sense in specific situations, we have four excellent alternatives to cranking out a press release: Start with a simple pitch. So, before you even begin crafting a pitch, you need to do your due diligence and dive into your media list. SCHEDULE A DEMO.

YouTube 63

YouTube Video Pitching Social Media 63

Critical Mention

JANUARY 8, 2019

In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. Develop your own pitch style. And remember, a journalist liking your pitch is just the first step. Distributing pitches are less complicated than choosing the right distribution channels. SCHEDULE A DEMO.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Critical Mention

MAY 15, 2019

Larry Kim is one of the most well-known influencers in the world of digital marketing. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: You are consistently named one of the top marketers in the world.

Facebook 69

Facebook Software Agency Community 69

Cision

OCTOBER 12, 2017

Having the opportunity to work on video game campaigns and seeing them through their conception, development and to-market phases is an opportunity I’ve always dreamed of. As an indie game publisher, our PR strategy shifts towards more tailored and targeted pitching vs. blasting news far and wide. I’ve always been a huge gamer.

Film 160

Film Video Community Social Media 160

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88

Critical Mention

SEPTEMBER 3, 2018

According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. Devising a clear and compelling pitch for your company’s description. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors …. Yep, we were too.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

Critical Mention

JULY 18, 2018

Marketing firms and departments have been doing this for a long time, realizing that analytics is an integral part of the communications world–it’s time for PR to take a similar approach. According to an article in Search Engine Land , when it comes to digital marketing, PR and SEO go together like peanut butter and jelly.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12