Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. Try The Demo Account Today!

Analytics 0

Analytics Google Data-Driven PR Training 0

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. Bring your best demo.

Meeting 168

Meeting B2B Technology Resources 168

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Customer Service 195

Customer Service Media Enterprise Technology 195

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Cision

AUGUST 31, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®. The post Getting to Know Cision® Communications Cloud® — with Jay Baer appeared first on Cision.

Communications 0

Communications Measurement Interviews Trends 0

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us! The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. This could include events, demos, and interactive displays. To connect physical and digital shopping, retailers will invest in advanced technology.

Retail 78

Retail Trends Policies Consumer 78

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Proven performer selling data and software products to marketing and/or PR professionals.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Proven performer selling data and software products to marketing and/or PR professionals.

Software 150

Software Measurement Analytics Data 150

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content.

Content Marketing 40

Content Marketing Company System Marketing 40

Onclusive

NOVEMBER 16, 2017

Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ? Email us: Demo@AirPR.com.

Media 186

Media Measurement Software Storytelling 186

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented. This regional data is shared to help guide marketing plans.

Media 195

Media Software Analytics Measurement 195

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 105

Trade Shows B2B Marketing Conference 105

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. Is that a problem? And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

Onclusive

JUNE 21, 2017

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. Technology has largely enabled this.” Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Engineering 329

Flack's Revenge

JUNE 1, 2017

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops! How to stand apart?

Enterprise 166

Enterprise Software Technology Marketing 166

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals.

Technology 177

Technology Comparison Case Study Privacy 177

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Understanding what’s currently captivating consumers will guide product development and marketing strategies.

How To 78

How To Analysis Resources Trends 78

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Flack's Revenge

OCTOBER 11, 2017

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Victoria Desemone , Moca Marketing. It looks like it will be another great event.

Tools 149

Tools Leadership Technology Social Media 149

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. SCHEDULE A DEMO. Send links via SMS texts. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

MAY 12, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 174

Radio Sports Journalism Analytics 174

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Security concerns grow.

B2B 208

B2B Trends Retail Privacy 208

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us! The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Critical Mention

OCTOBER 22, 2020

Sometimes, no matter how much you plan, technological difficulties are always a looming threat to virtual events. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Prepare for Technical Difficulties. Jessica Pickering.

Tourism 131

Tourism YouTube Radio Travel 131