Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Your goal when pitching should be to bring value to the reader. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. It’s also presumptuous and betrays a lack of understanding of the journalism process.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs.

Media 310

Media Retail B2B Journalism 310

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

DECEMBER 1, 2020

When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. Reporters get pitched – a lot. State of Tech Journalism | Muck Rack. “31% Of course, the inverse is true too.

Pitching 84

Pitching Report Tools Software 84

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. There is simply a greater supply of story pitches pitching fewer opportunities among the traditional media outlets. But it is changing.”

Survey 91

Survey Journalism Study Pitching 91

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. We write content about the real people our brands affect, pitch emotionally evocative stories to the press, and replace messaging with meaningful conversations that touch the human heart.

Brand 364

Brand Branding Pitching Industry 364

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. A space to watch, for sure.

Transportation 93

Transportation Meeting Media Newspapers 93

Marketwired

DECEMBER 8, 2015

Her journey began in college when a professor inspired her to pursue a career in journalism. Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 91

Pitching How To Guidelines Agency 91

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . 00:02:02] BB: And what’s going on inside that industry, definitely important, and specifically climate. Her Inbox & Pitches. [00:07:18]

Agriculture 75

Agriculture Pitching Interviews Technology 75

Doctor Spin

FEBRUARY 26, 2024

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. link] 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

OnePitch

JULY 19, 2022

During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. There’s no consistency in this journalism field, so it’s really quite the preference that people have. 00:05:58] MM: Yes.

Pitching 80

Pitching Writing Report YouTube 80

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. This is a definite turn-off for journalists.

Pitching 43

Pitching Journalism Tools Agency 43

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

OnePitch

APRIL 5, 2022

During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more. Her Work Inbox & Pitches. [00:03:19] Well, then, do you get a lot of pitches? [00:03:26] 00:03:26] AL: Yes, definitely. . [00:03:28]

Pitching 52

Pitching Interviews YouTube Journalism 52

OnePitch

JUNE 7, 2022

During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. . What She Wants to See in Pitches. [00:09:24] I’m going to respond to that pitch.”? . [00:09:41] So that’s the first.

Pitching 69

Pitching Data Trends Writing 69

OnePitch

JUNE 28, 2022

During the episode, Chris shares about what Morning Consult is, his process for finding unique stories to write, how you should structure pitches to send his way, and more. 00:03:00] BB: Very important intel, I’m sure, that people definitely need. Do many, or all, or none of pitches convert to stories? That sounds good.

Survey 78

Survey Pitching Technology Writing 78

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Of course not.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

OnePitch

OCTOBER 18, 2022

During the episode, Samantha talks about the timeliness of pitches, her interest in specific health companies and the people involved with them, how to connect with her without asking for coverage, and more. Her Inbox & Pitches. [00:02:47] So it’s definitely a lot to deal with. Her Thoughts on the Perfect Pitch. [00:05:27]

Pitching 71

Pitching Healthcare Company YouTube 71

Bianchi Biz Blog

FEBRUARY 8, 2021

How long have you been in journalism and how did you get started? I got my start in journalism when I pitched a story about a cutting tool innovation. What advice do you have for PR people that want to pitch you? Take a little time to understand the publication’s audience before pitching.

Technology 56

Technology Meeting Automotive Media 56

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Surely a machine can’t write as well as a human?

Journalism 90

Journalism Software Sports Analysis 90

OnePitch

APRIL 19, 2022

Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:02:07] I would love to actually go back to what we were just commenting on, which is just the level of being kind and smart and conversational, is how a pitch can stand out. If your conversational, how does that help you with your pitches? [00:02:26] Tell me the pitch.

Pitching 52

Pitching YouTube Journalism Local 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. It’s important to have a clear definition of success at the outset. But it doesn’t pay to narrow your targets to an unrealistic handful of marquee outlets. It’s underfunded . No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. Here’s how I could control those slots.

Meeting 98

Meeting Writing Pitching Case Study 98

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. His Thoughts on Pitches. [00:03:50] Are you getting bombarded with pitches? I’m definitely open to them. What He Writes About. [00:02:10]

Banking 52

Banking Product Launch Pitching Interviews 52

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Comparison Pitching 120

Bianchi Biz Blog

SEPTEMBER 20, 2021

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying.

Meeting 66

Meeting Automotive Media Airlines 66

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Agency 36