The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

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Wireless Internal International Software 36

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

Solo PR Pro

NOVEMBER 23, 2021

After graduating from the University of Georgia in 1998, Sherry spent three years in the classroom as a high school language arts and journalism teacher — she considers this role to be one of her most challenging but rewarding jobs. High school to higher ed: How Sherry (eventually) landed in PR. The transition to solo PR pro.

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Meeting Education Journalism Resources 86

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. So, do you pitch to an editor in the hope they pass the story to a freelancer? Pitch to a reporter, but then go to a freelancer later if the journalist isn’t interested? Are we bidding farewell to investigative journalism?

Media 54

Media Newspapers Journalism Video 54

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Yes, we’re definitely much more proactive. Missy: Absolutely.

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Healthcare Real Estate Social Media Energy 102

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions).

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Publicity Marketing eBook Public Affairs 52

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal.

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Ethics Agency Journalism Corporate 71

Sword and the Script

DECEMBER 1, 2020

When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. Reporters get pitched – a lot. State of Tech Journalism | Muck Rack. “31% Of course, the inverse is true too.

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Pitching Report Tools Software 85

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. Host: You have definitely set the tone for our global series going forward.

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Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

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Pitching Facebook Interviews Twitter 111

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. There is simply a greater supply of story pitches pitching fewer opportunities among the traditional media outlets. What influencers does PR use?

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Survey Journalism Study Pitching 93

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

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Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Some of these syndications, or “pick-ups” are better than others. Are you kidding?

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Software Case Study Advertising Advertising 122

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

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Google Data Government Social Media 119

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! And we have no one to send them to!

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Publicity Video Pitching Google 52

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

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Content Marketing Groups Facebook Reputation 100

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. “I Let’s use setting goals and KPIs for now.

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Content Marketing Infographics Insurance Insurance 111

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. It isn’t introducing any new, original thoughts, nor is it establishing the writer as a foremost expert on the subject, and it definitely isn’t revolutionizing the way people think about a particular topic or industry.”.

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Blogging Marketing SEO Content Marketing 60

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that.

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