Onclusive

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Journalism 150

Journalism Brand Branding Energy 150

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Shift Communications

NOVEMBER 6, 2014

But how many keep a journal? A diary or a journal is, by definition, a daily written record of things – news, happenings, ideas, thoughts, opinions, questions, you name it. Once you have written your unfiltered thoughts in your marketing journal, then you can re-write for your audience – and post it on your blog!

Journalism 142

Journalism Marketing Writing Creativity 142

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

SEO 333

SEO Analysis Meeting Travel 333

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. And you can definitely understand why.

Journalism 69

Journalism Communications Survey Social Media 69

Onclusive

JUNE 2, 2022

This one is the most unexpected finding of all, and you definitely don’t want to miss it. Stay tuned for our final article in the series, where we will take a look at the relationship between brand sentiment and consumer behavior. Plus, we’ll share the summary of the key takeaways from our research.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

– Frank Mulhern, PhD, Associate Dean and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications. This one is the most unexpected finding of all, and you definitely don’t want to miss it. Plus, we’ll share the summary of the key takeaways from our research.

Consumer 195

Consumer Brand Branding Media 195

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The post Will quality journalism become extinct? After The Times put up its paywall it lost 87% of its traffic.

Journalism 48

Journalism Advertising Advertising Google 48

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

PR in High Definition

MAY 31, 2016

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Either way, Blendle is a positive development for journalism and publishing. Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. The mobile app is out and it’s very polished.

Journalism 48

Journalism Print Newspapers Advertising 48

Remote PR Jobs

SEPTEMBER 25, 2023

While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. CEOs and celebrities don’t care about definitions. It’s a debate that’s been ongoing for more than 50 years. They care about being successful, he says.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. That’s really true in environmental journalism in particular.

Ethics 89

Ethics Journalism Radio Television 89

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real.

Media Relations 199

Media Relations Twitter Media Survey 199

PR in High Definition

MAY 31, 2016

By and large, most publications are still struggling to find ways to maintain quality journalism and keep […]. The post Blendle: Bite-sized saviour of journalism or future apathy victim? Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. appeared first on Firefly Communications.

Journalism 48

Journalism Print Measurement Communications 48

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change. It’s also presumptuous and betrays a lack of understanding of the journalism process.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE. Possibly this has been used before.

Construction 40

Construction Internal International SEO 40

Doctor Spin

FEBRUARY 26, 2024

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. What have we been priming all these years? On the development, mechanisms, and ecology of nonconscious social behavior. Drive impact and influence like never before. Current opinion in psychology, 12, 63–66. link] 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. As public relations professionals, we like to lament over fake news and how it’s misguiding people. If we operate at a surface level in our jobs or lives, we’re just skimming the surface of those worlds.

Brand 364

Brand Branding Pitching Industry 364

Sword and the Script

MARCH 10, 2020

Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. That is by definition “ sameness.”

Blogging 95

Blogging Company Journalism Study 95

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. Then, “Right to Repair” focused on passenger auto technicians’’ ability to gather repair information from an original equipment manufacturer.

Transportation 93

Transportation Meeting Media Newspapers 93

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I every morning for morning prayer, regardless of your lifestyle, that definitely taught me discipline,” he says. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

The Hoffman Agency

DECEMBER 21, 2023

I even noted in my journal how the five hours of presentations were “actually great!” From then on, I thought, like most people who study abroad do, “I could totally see myself living here, and I definitely need to work at this agency!”

Fashion 36

Fashion Agency Study Storytelling 36

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

Communications Conversations

OCTOBER 19, 2022

.” Translation: The metaverse and the tech that it involves is definitely coming for us all–just not in 2022-23. #4- This is a relatively new, and very interesting development that Google is definitely paying attention to. 4- TikTok as a search engine? 5 – The sneaky rise of Snapchat. 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

ReimaginePR

APRIL 10, 2020

Gradually, with constant usage you might discover each one of these simple phrases that you simply’re utilizing and definitely will fundamentally enhance your overall language and certainly will really help you a lot in future. I begin category using a journal. Performing so is an excellent approach to look for knowledge.

Education 120

Education Writing Construction Journalism 120

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. BONUS: The Growth PR Conference .

Conference 256

Conference Content Marketing Marketing Internal 256