ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins. Trade coverage has built-in relevance.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 121

Software Pitching Ethics Privacy 121

OnePitch

JULY 28, 2022

If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach. You can also watch Anita’s videos loaded with information surrounding her pitch tips, relationship-building advice, and more on the OnePitch YouTube channel. Pitches = startups & founders. Here’s what Anita shared: “??TechCrunch

Pitching 84

Pitching YouTube Trends Report 84

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Pitching 136

Pitching Media Privacy YouTube 136

PR in High Definition

NOVEMBER 13, 2014

Have you ever been in a pitch and had that really awkward moment when it comes to the measurement and evaluation slides? The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications. Why is this? Because the PR industry has always had a real problem […].

Pitching 93

Pitching Measurement Agency Industry 93

ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. They say a picture is worth a thousand pitches.

Report 361

Report How To Pitching Banking 361

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media?

Pitching 120

Pitching Internal International Mobile 120

Flack's Revenge

DECEMBER 15, 2015

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation. Also, any forum dedicated to improving pitching is a great one, in my book.

Pitching 120

Pitching Data Report Brand 120

Cision

SEPTEMBER 2, 2016

How do you prefer to receive pitches? We prefer to receive pitches via email, as our schedule is so erratic with working and media events. If you truly feel you are a fit for the aesthetic and the brand of the blog/website, then definitely proceed. What kind of information to you like to receive?

Pitching 120

Pitching Blogging Travel System 120

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

PR in High Definition

DECEMBER 1, 2022

Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? That said, pre-pitching is a tactic that can work and that some journalists appreciate, but it really depends on the strength of the news.

Pitching 62

Pitching Local Radio Interviews 62

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR in High Definition

OCTOBER 28, 2021

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

Pitching 62

Pitching Crisis Creativity Communications 62

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. At Crenshaw, we work hard to create those bonds with journalists. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

DECEMBER 1, 2020

When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. Reporters get pitched – a lot. Of course, the inverse is true too. It’s still fun to root for the underdog.

Pitching 84

Pitching Report Tools Software 84

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics.

Pitching 146

Pitching Survey Storytelling Newspapers 146

PR for Anyone

SEPTEMBER 9, 2021

See what reporters are talking about and if you have expertise in that area, pitch your story to them. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. Media outlet that was pitched: NBC4 , Washington D.C. Yeah, there’s definitely an Amazon effect.

Social Media 130

Social Media Real Estate Media Pitching 130

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

SEO 333

SEO Analysis Meeting Travel 333

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

Industry 130

Industry Pitching How To System 130

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Your goal when pitching should be to bring value to the reader. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 91

Pitching How To Guidelines Agency 91

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This is definitely the best route if you don’t have a lot of on-air experience. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Shift Communications

APRIL 20, 2018

For PR people, the definition of “relationship” is broad and can include meeting for drinks, discussions on social channels, chit chat about life before an interview, or always delivering on promises, like sources. It’s critical to stand apart from the noise. The conversation was a good reminder about how to do that. Amanda Munroe.

B2B 68

B2B Pitching Policies Resources 68

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The paradox is that fewer pitches, that are personalized, highly relevant and timely, will generally outperform mass emails and high volume. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Staying in contact with relevant contacts is one of the most important aspects of PR.

Report 310

Report Interviews Pitching Course 310

Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.”

Crisis 64

Crisis Ethics Financial Conference 64

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches.

Writing 170

Writing Pitching Meeting Communications 170

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. On the PR front, this could mean a big change in how (and if) we pitch local news. It seems to have plateaued, but newsrooms are thinly staffed at best.

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Connecting with journalists on social media is also a less formal — but definitely effective — way to get their attention before sending them a formal pitch on email. For example, I like to keep pitches casual.

Pitching 208

Pitching Report Social Media Meeting 208

Prowly

FEBRUARY 5, 2024

When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency.

Examples 104

Examples How To Writing Blogging 104

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request.

Pitching 100

Pitching Report Media Writing 100

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more.

Pitching 88

Pitching Data Government Film 88