Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. Know your industry.

Transportation 94

Transportation Meeting Media Newspapers 94

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Agency 43

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

Solo PR Pro

NOVEMBER 23, 2021

After graduating from the University of Georgia in 1998, Sherry spent three years in the classroom as a high school language arts and journalism teacher — she considers this role to be one of her most challenging but rewarding jobs. High school to higher ed: How Sherry (eventually) landed in PR. The transition to solo PR pro.

Meeting 86

Meeting Education Journalism Resources 86

Bianchi Biz Blog

FEBRUARY 8, 2021

How long have you been in journalism and how did you get started? I got my start in journalism when I pitched a story about a cutting tool innovation. What advice do you have for PR people that want to pitch you? Take a little time to understand the publication’s audience before pitching.

Technology 56

Technology Meeting Automotive Media 56

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. I want to be in the Wall Street Journal.

How To 79

How To Media YouTube Twitter 79

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. The definition of newsworthiness has changed. What a top-tier media point may not consider newsworthy could very well be newsworthy to a trade publication or social influencer. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

Bianchi Biz Blog

SEPTEMBER 20, 2021

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying.

Meeting 66

Meeting Automotive Media Airlines 66

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. Definitely not.

Media 54

Media Newspapers Journalism Video 54

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. This is where marketing and public relations “cross swords.” This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Yes, we’re definitely much more proactive.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

Mindful Marketing

JANUARY 26, 2017

So much of our media relations work results in digital coverage with links to company websites that are also shared via various social platforms. We’re definitely through the looking glass right now.”. Technology can build better journalism in a resource-constrained world.”. Cheers to a productive 2017! .

Measurement 25

Measurement Marketing Journalism Tools 25

Bad Pitch Blog

APRIL 2, 2008

Here it is – along with official BPB responses: * I spent about a decade as a reporterbefore going into business doing writing, editing and media relations. However, if you and a PR rep are each cold-calling a reporter, they definitely won''t have more credibility than a senior officer of thecompany This guy’s on crack.

Report 40

Report Pitching Interviews Journalism 40

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. A deluge of pitches. “75% As the Onclusive report notes, “The media ecosystem is not dying.

Survey 93

Survey Journalism Study Pitching 93

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. They have previously offered re-targeting based on earned media audiences, which is rather novel.

Software 122

Software Case Study Advertising Advertising 122

Rock the Status Quo

SEPTEMBER 16, 2015

The trends remained, but the headline became a bit more generic and some of the more definitive statements were removed. Every other publication on my list received a custom pitch, with the press release pasted below the pitch. Without a single follow-up, about one-third of my media list has already responded favorably.

Pitching 100

Pitching Local Trends Interviews 100

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. It isn’t introducing any new, original thoughts, nor is it establishing the writer as a foremost expert on the subject, and it definitely isn’t revolutionizing the way people think about a particular topic or industry.”. Did you know?

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? It’s definitely a big change. Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We Beyond its average weekly readership of 1.34 Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48