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How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Never ask an executive if they have anything for us to pitch.

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How AI Will Be a PR Pro’s Dream Come True

Onclusive

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

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Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Live video is also growing in popularity, and it’s an optimal tool for driving B2B content like webinars and Q&As. Have the influencer be a host for a webinar. Overlooking Facebook .

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Social Listening: When #AI Takes Over

Deirdre Breakenridge

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. on the Talkwalker listening & analytics platform.

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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

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The 2021 Content Marketing Checklist

Contently - Strategy

Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Will you build an in-house team, or join the new generation of content marketers scaling with top-flight creative talent to maximize their creative and budget flexibility? Technology.