ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. This could be webinar registrants or people who have actively engaged with brand content. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Communications Conversations

JANUARY 27, 2022

I’m posting it here today in hopes it helps spark creativity for you and your team in 2022. See the full webinar below, or the slide deck, in case you don’t have the hour. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. First, I am not a trend expert.

Social Media 163

Social Media Trends Media Creativity 163

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. 1) Dare to be different. execute them? Talk to Us !

B2B 64

B2B Creativity Film Trade Shows 64

Prohibition

MARCH 2, 2023

Unfortunately, the pandemic meant we had to pause our events and instead run webinars. These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. As much as we enjoyed the webinars, we’re really excited to be bringing back our in person events!

Comparison 62

Comparison Video B2C Case Study 62

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

5W PR

FEBRUARY 22, 2024

Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

PRSay

FEBRUARY 4, 2021

28 webinar hosted by PRSA’s Dallas Chapter. “We We embrace creativity. Whether the videos are paid or organic, find your voice and creativity, and “make sure it’s real, lighthearted and entertaining.”. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace storytelling and silliness.”.

Brand 176

Brand Branding Film Viral 176

PR 20/20

NOVEMBER 18, 2022

The best part about CTAs is that you can make them as creative as you wish. Let's say you're hosting a free webinar and hope to get 50 registrations. Both accomplish the same task but adding a creative spin can help your company's personality shine through. Webinars or videos. See what I did there? Get my free demo.

Marketing 80

Marketing eBook Creativity Social Media 80

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Did you catch our webinar ran by our European PR experts? Europe: How to get multi-country comms right.

Reputation 133

Reputation Creativity Crisis Employee 133

Frederik Vincx

JULY 17, 2023

Set up a home studio for video training sessions and webinars. Video lessons , webinars , self-service workshops, guides , branded tools and so on. He manages to create very practical solutions for our people, and then comes up with highly creative and engaging experiences and communication. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

A paid “partnership” allows for more frequent briefings, more in-depth coverage, analyst participation in company webinars and other various perks. Additionally, PR teams need to get creative about staying top-of-mind with analysts. Yet those organizations who lack an AR budget can still have a successful relationship with an analyst.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Contently - Strategy

JULY 27, 2020

Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Will you build an in-house team, or join the new generation of content marketers scaling with top-flight creative talent to maximize their creative and budget flexibility? Technology.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Contently - Strategy

NOVEMBER 19, 2020

They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow.

Trends 130

Trends LinkedIn Video B2B 130

Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

Cision

DECEMBER 14, 2015

At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Watch Gini Dietrich’s free on-demand webinar today! Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no? There’s a lot of downsides to this too.

B2B 146

B2B Marketing Survey Creativity 146

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? You will have to seek knowledge and experience elsewhere to accelerate and diversify your growth. For Pete’s sake, crack a few books. LinkedIn has a huge number of courses and certifications. Build your network. Or leader of others?

Strategy 78

Strategy Brand Branding Leadership 78

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Ask these questions to create your messaging: What’s the right angle? How will it break through the noise? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

NOVEMBER 15, 2022

The next paper, or webinar, or downloadable that, you of cource, need done yesterday. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. And do you know why?

B2B 78

B2B eBook Survey Report 78

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. And I’m here to help with those who would like to join this PR movement. I like completing intellectually stimulating activities at work. Good questions.

How To 147

How To Training Creativity Storytelling 147

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Translating that type of connection into a virtual world requires thoughtful creativity. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

DECEMBER 4, 2015

At his recent Cision webinar, “ Switch Your Pitch: The Keys to Engaging Journalists on Social ,” Ian discussed how brands can gain media coverage by building relationships with journalists and media professionals through social engagement. During the webinar, Ian answered several attendees’ questions, but he wasn’t able to get to all of them.

Report 120

Report How To Pitching Construction 120

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Cision

OCTOBER 6, 2015

Ian Cleary, founder of RazorSocial , discussed some examples of tools that can help drive bigger results at his recent webinar. With such an informative webinar, many attendees posed questions on the process of content creation. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JULY 20, 2015

Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. Watch the free on-demand webinar now! Images: Chris Potter , Nick Page (Creative Commons). Want to learn the three ways to make your idea go viral? Look Around You.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. And then I said something that became the most-tweeted quote from the webinar.

Pitching 116

Pitching Media Relations Examples Creativity 116

Cision

JULY 21, 2015

We recently spoke with renowned social media consultant Jenn Herman before her free Cision webinar and asked her why a brand should get involved and how Instagram’s growth will continue to influence social media strategies in the future. Register for Jenn’s “Build Your Brand With Instagram” webinar today!

Instagram 120

Instagram Brand Branding Social Media 120

Cision

JULY 23, 2015

Prior to her webinar , Dorie answered a few of our questions on how to identify a “unique” idea. Today, we take a look at some of the questions webinar attendees were dying to ask before time ran out. Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity.

Web 120

Web Energy Twitter Creativity 120

Cision

OCTOBER 12, 2015

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. View Mari’s full webinar on-demand now! Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Education 120

Education Facebook Infographics Social Media 120

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. And, offer trainings sessions via webinars or ZOOM to get your team up to speed quickly. Speed, Creativity. This is the ultimate goal, and you should already be focused on what you will achieve after we get through the CV-19 crisis. Your People.

Resources 85

Resources Crisis Healthcare Creativity 85

Cision

AUGUST 3, 2015

At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Watch the free on-demand webinar now! Image: C_osett ( Creative Commons ). Want more strategies for using Instagram?

Instagram 120

Instagram How To Trends Employee 120

Cision

MARCH 14, 2016

At his recent webinar, “ Convert More Customers With Video & Social ,” Jeff Barrett emphasized the need to develop video content that creates an emotional connection. Watch the webinar free on demand! Not every topic will be right for your brand, but be creative and you may find unique opportunities where your brand can shine.

Video 120

Video Trends Software Brand 120