Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. What does that really entail, though?

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

MARCH 29, 2015

I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. It turns out that one can make an argument for HR more than any other function needing storytelling. Ironically, the above words came from a creative services company. Not so fast.

Handbook 60

Handbook Storytelling Conference Engineering 60

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. We have done a lot of work in the convenience store industry and they referred to their customer as “Bubba”. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

Karen Freberg

MARCH 31, 2022

He shared a bit about what it was like promoting Deadpool (which he has shared in other talks) – but this really resonated with the students because it gave them the confidence they need to understand there may be times where you have to rise to the challenge and be agile, nimble, and creative with your marketing on social media.

Social Media 85

Social Media Industry Film Viral 85

The Hoffman Agency

AUGUST 26, 2019

Improv – the art of freeing your mind and unleashing your creative side. But as creativity and spontaneity are hard work, it’s a common approach to take input from the audience so that the actors can start or continue the story from there. What improv teaches us about storytelling and teamwork. In fact, quite a lot.

Creativity 44

Creativity Storytelling Fashion Training 44

The Resolution Blog

OCTOBER 4, 2019

When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

The Hoffman Agency

NOVEMBER 20, 2020

Immediately knew, because (I’m convinced) it’s my heart song — and yes, that is a reference to the animated movie, Happy Feet. I love storytelling — shocker! No question. While I love a wide variety of music and have many “favorite” songs … this is not a favorite song. It is THE song for me. My go to, in every season.

Film 69

Film Energy YouTube Storytelling 69

Shift Communications

MARCH 26, 2015

There are a few different tactics that we often suggest to our clients and prospects: Create an incentive: Clients can include a line in the customer’s contract that outlines an exchange of product/services for a press reference. Third, arm the sales staff with language they can use to generate initial conversations about press references.

Pitching 60

Pitching Technology Report Trends 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Before getting started, we referred back to the Growth-Driven Design Methodology. And Why You Should Now. Website Rethink: Our 5-Step Approach.

Web 60

Web Internal International Storytelling 60

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. Inspiration emerged, as inspiration usually did when we subjected ourselves to the rigours of this arduous creative process.

Print 78

Print Course Fashion Storytelling 78

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” People can save time and read the content (or can reference back to parts of it without having to skim the audio).

Engineering 120

Engineering Tools Examples YouTube 120

Doctor Spin

MAY 30, 2023

Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere). He regularly used innovative and creative advertising techniques to capture the public’s attention. This, of course, goes for attacks via publicity as well. However, P.T.

Publicity 52

Publicity eBook Ethics Resources 52

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Don’t over-ask.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

The Hoffman Agency

SEPTEMBER 2, 2020

If you were part of a new business process and saw the strategic and creative platforms being developed, then say so — and say you’d like to experience more. Reference work it’s done, or clients you’d love to work with. Don’t overhype it. Don’t say you ‘led it’. The people reading your CV will know this is 99.9% not the case.

Handbook 36

Handbook B2B Agency Energy 36

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Again, refer to your plan. Devour all things creative.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. “Content marketing will revolve more around individuals and storytelling components. You can find all posts that reference OnePitch here. You can find all posts that reference Talkwalker here. 13) Personal stories drive stronger connections.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Solo PR Pro

SEPTEMBER 5, 2023

Get creative with thought leadership. Encourage your network to refer you to their peers. Use your expertise to tailor each of these tips with a storytelling approach. Showcase your expertise by offering workshops, webinars, or seminars. Take your thought leadership to another level by creating your own podcast, column or show.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Ishmael's Corner

MAY 10, 2015

I often refer to SlideShare as “the poor man’s video” because in the right hands, you can bring an emotional bent to the content at a fraction of the cost associated with video. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

JANUARY 9, 2019

You still want to refer to your gap analysis to see what content topics and formats are fresh. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. At GE, Kellner operates with a similar philosophy.

How To 108

How To Transportation Content Marketing Healthcare 108

prTini

MAY 25, 2016

Why Storytelling Isn’t Enough. Storytelling” is a popular buzzword these days. The concept of storytelling offers communicators seemingly endless creative possibilities for sharing a brand’s history, strategy, and vision. Storytelling is important, but there’s got to be more to your strategy than just that.

Storytelling 37

Storytelling Community Retail YouTube 37

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Overview: Can we trust our memory? Can we actually multitask?

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. It’s our reference point to reflect back on as our characters grow or evolved throughout the story. It provides an essential frame of reference. Goals: Place a reference to what you’re trying to achieve right next to the KPI.

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over.

Video 90

Video Brand Branding YouTube 90

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. News releases are inherently and historically text-driven (again, reference Google doc news release above). Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting.

Corporate 60

Corporate Strategy Pinterest Web 60

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. They need content to reference during the phone call, and even more content to send in a follow-up thank you email. This space is typically reserved for blog posts, infographics, social posts, and e-books. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change. Are they familiar with conceptual frameworks that help improve communications? Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MARCH 29, 2016

This also helps craft a list of the top reporters who cover the industry regularly and who would appreciate hearing a different, creative take on the subject matter. As we referred to in this post , these sections are often full of unexplored possibilities. While reading, don’t skip the comments section.

Film 120

Film Print Storytelling Report 120

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Careless talk Fabricated storytelling has become commonplace in public discourse. It’s a form of fake news that erodes trust between an organisation and the public.

Local 60

Local Storytelling Exercises Banking 60