Mark My Words

DECEMBER 15, 2018

We are a company based on creativity and bravery, but also and perhaps most importantly, on loyalty and commitment and, this is the bit I am most proud of – that quietly what we have always delivered, we are still delivering – news campaigns that actually have an impact. A Friday thought or two.

Creativity 60

Creativity Technology Data Corporate 60

NewsWhip

JUNE 1, 2023

The most engaged article to surface about AI this year was about Dr. Geoffrey Hinton, also referred to as the ‘Godfather of AI”, leaving his job at Google in order to speak freely on the risks of AI. Most recently this discussion was taken up by Ice Cube, who said that AI music was “demonic” after being asked about it on a podcast.

Technology 147

Technology Film Viral Ethics 147

5W PR

MAY 4, 2023

This includes the era, pop culture references, or memories that evoke a sense of nostalgia. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. Knowing the Audience Brands should understand the target audience and which nostalgia triggers to use.

Film 88

Film Marketing Consumer Fashion 88

5W PR

JANUARY 22, 2024

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content. What is paid advertising?

Advertising 78

Advertising Advertising Exercises Measurement 78

Communications Conversations

AUGUST 31, 2015

Maybe because they allow people to be a bit more creative. Because the people doing the hiring (read: those over 35/40 years old) don’t find them creative, interesting or even a bit humorous. That’s what’s going to catch their eye–not a creative job title. And, bottom line: People who deliver results.

Creativity 60

Creativity LinkedIn Mobile Internal 60

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

A deck is also a useful “takeaway” for reference when an analyst drafts a report. Additionally, PR teams need to get creative about staying top-of-mind with analysts. It’s useful to have an informal script to ensure that the company representative is hitting all the key points and differentiators. Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Most of us see what our jobs entail at the point of hire. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Mention any reference materials such as books or albums while discussing the topic? Always use headphones when recording, to make sure there’s no background noise and that your audio levels are even and not distorted. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

Shift Communications

MAY 17, 2023

One of our leaders refers to ChatGPT as an “intelligent idiot.” While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

One of our leaders refers to ChatGPT as an “intelligent idiot.” While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution. Accelerate work but know its limits.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. The pros behind the programs.

Crisis Communications 156

Crisis Communications Crisis Creativity Data 156

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This refers to a lack of concentration or direction in thought processes. This refers to using mental shortcuts or rules of thumb to make quick, efficient judgments. Fallacious thinking.

eBook 52

eBook Analysis System Data 52

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), What do the responsibilities of PR really entail, though? later as our roles evolve. “PR

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Hang it on your desk, on your office wall or anywhere you can easily reference it when working out the specifics of the visual assets to accompany your Facebook posts. Hope it helps!

Facebook 149

Facebook Guidelines Print Social Media 149

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

PRSay

DECEMBER 14, 2021

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. Finding, building and implementing communication opportunities in the metaverse will require creativity, adaptability and foresight.

Real Estate 157

Real Estate Journalism Construction Newspapers 157

PR 20/20

NOVEMBER 18, 2022

The CTA we are referring to is not a computed tomography angiography, otherwise known as a diagnostic technique in the medical industry. The best part about CTAs is that you can make them as creative as you wish. Both accomplish the same task but adding a creative spin can help your company's personality shine through.

Marketing 80

Marketing eBook Creativity Social Media 80

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), What does that really entail, though? later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 8, 2018

Jargon — Jargon refers to words used in a context that can only be fully understood by experts on a subject. Say it plain and you’ll be viewed more credibly. It then enriches the data with identity management, relationship analysis, purification, and historicity.”. Can you get a clear picture from that sentence of facts and information?

Writing 148

Writing Storytelling Data Analysis 148

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G.

Publicity 218

Publicity Leadership Groups Creativity 218

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. with an RFI an organization can winnow down to 2-3 strong contenders and then efficiently engage in the creative showdown. Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

References are often important, but up-to-date ones will give you the most current picture of what a working relationship would look like. Can you offer an example of a creative strategy? The account lead at the right agency will have a combination of pertinent experience, communications skills and good chemistry with the client team.

B2B 159

B2B Agency Creativity Meeting 159

Karen Freberg

JUNE 26, 2022

However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. This is very true, and even Ryan made a reference to Mr. Rogers – and it’s true.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. They will refer you to their marketing department and ask you to pay for an ad! That’s marketing ! Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

OCTOBER 31, 2019

For reference, Mary Barra (remember she has 1.2 She uses everyday references like “AKA” (and, actually, using all caps makes it that much more human). Embrace “impromptu creative” Some of Sara’s most successful posts recently have come using what I would call “impromptu creative.”

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

When requesting proposals, would you rather hear from firms who are good at filling out lots of paperwork, or agencies that spend valuable time and energy on creative ideas and effective strategies? Don’t neglect references. Speaking to references isn’t a surefire solution, but it helps to raise red flags, if there are any.

Energy 136

Energy Agency B2B Leadership 136

Prohibition

OCTOBER 5, 2023

This may mark the time to start referring to X as exclusively that, with the elaboration ‘the platform formerly known as Twitter’ proving a well-established mouthful in broader media, and client meetings. Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust.

Instagram 62

Instagram Social Media Facebook Media 62

NewsWhip

APRIL 27, 2023

Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. You can easily discover and monitor broadcast coverage of your brand, or conduct market research and archive clips for future reference and use.

Tools 78

Tools Communications Pinterest Analytics 78

Maxim Behar

MARCH 10, 2022

Well, it could have been all caps, of course, but since too many "Ps" have appeared in Bulgarian politics (reference to the name of the winning political party of the Bulgarian parliamentary elections), I will now focus on my formulation, which I developed more than a year ago while writing my book The Morning After.

Trends 52

Trends Policies Writing Creativity 52

Maxim Behar

MARCH 10, 2022

Well, it could have been all caps, of course, but since too many "Ps" have appeared in Bulgarian politics (reference to the name of the winning political party of the Bulgarian parliamentary elections), I will now focus on my formulation, which I developed more than a year ago while writing my book The Morning After.

Trends 52

Trends Policies Writing Creativity 52

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed.

How To 52

How To eBook Wikipedia Viral 52