Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience.

How To 78

How To Resources Storytelling Community 78

Shift Communications

AUGUST 2, 2022

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

Corporate 88

Corporate Real Estate Communications Marketing 88

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Refers to transmitting information and understanding from one entity to another. Refers to the systems, technologies, and methods for transmitting messages over distances. Merriam-Webster.com. Communication vs Communications. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. It includes cultural references and context. Inclusive messaging Craft marketing messages that reflect the cultural nuances and values of the target audience. Language matters, but so do visuals, symbols, and narratives. Train the marketing and sales teams to be culturally competent.

Strategy 78

Strategy Marketing Local Groups 78

PRSay

FEBRUARY 8, 2018

Jargon — Jargon refers to words used in a context that can only be fully understood by experts on a subject. Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Say it plain and you’ll be viewed more credibly. Can you get a clear picture from that sentence of facts and information?

Writing 148

Writing Storytelling Data Analysis 148

Landis PR

AUGUST 29, 2022

For numerals, in general, spell out zero through nine , then use numerals for “10 and above and whenever preceding a unit of measurement or referring to the ages of people, animals, events or things.”. A recent change to AP Style: use the % sign when paired with a number.

Publicity 111

Publicity Writing Guidelines Construction 111

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Multimedia Development & Visual Storytelling. Most of us see what our jobs entail at the point of hire. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

AUGUST 29, 2023

But I just don’t refer to it in this way. Customer storytelling or case studies form an integral part of any PR programme, there’s huge power in how it helps in articulating the use and benefits of a specific technology. Breaking down technology jargon Beginning my journey in tech PR, I was flooded with jargon that I had to decipher.

Technology 62

Technology Communications Case Study Software 62

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Though the terms can be used interchangeably, they refer to different things. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Tactics should be informed by strategy, but they’re separate.

Strategy 265

Strategy How To Resources Employee 265

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. 2 Kathi Kruse. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

NewsWhip

AUGUST 25, 2021

Using data can help, but incorporating it into your storytelling isn’t always easy. The simplest application of this is to add context for yourself as you jump between dashboards, giving you a quick reference point on what is driving changes in public and media interest, or the important articles at any particular hour or day.

Data 78

Data Comparison Storytelling Google 78

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results?

How To 194

How To Wikipedia Engineering Web 194

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 156

Enterprise Big Data Technology Analysis 156

Ishmael's Corner

AUGUST 21, 2015

The Art Of Storytelling In Business Communications And Public Relations. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Crisis Measurement Communications 60

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. later as our roles evolve. “PR

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction:I’d say a big trend at the moment is the use of video and Linkedin. Am I in a time warp?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Ishmael's Corner

MARCH 29, 2015

I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. It turns out that one can make an argument for HR more than any other function needing storytelling. Uncategorized HR storytelling persuasive communications storytelling techniques'

Handbook 60

Handbook Storytelling Conference Engineering 60

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Virtual Reality (VR).

Technology 78

Technology Storytelling Consumer Brand 78

Stern + Associates

NOVEMBER 16, 2023

A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. The world may solemnly declare “Never forget” in reference to the Holocaust, but true remembrance goes beyond recollection.

Survey 62

Survey Groups Storytelling System 62

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Multimedia Development & Visual Storytelling. What does that really entail, though? later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

NOVEMBER 20, 2020

Immediately knew, because (I’m convinced) it’s my heart song — and yes, that is a reference to the animated movie, Happy Feet. I love storytelling — shocker! No question. While I love a wide variety of music and have many “favorite” songs … this is not a favorite song. It is THE song for me. My go to, in every season.

Film 69

Film Energy YouTube Storytelling 69

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. We have done a lot of work in the convenience store industry and they referred to their customer as “Bubba”. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

JULY 31, 2017

Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. It’s important to reference trends and current world events that may impact your business. Demonstrate thought leadership. .

Interviews 206

Interviews Media Advertising Advertising 206

Karen Freberg

MARCH 31, 2022

We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling. That’s how he referred to me as in class with my students. So, for now and for the future – only Ryan Reynolds can all me Dr. K.

Social Media 85

Social Media Industry Film Viral 85

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

Cision

APRIL 6, 2016

There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

That’s always been true, but the way we’re able to present visual storytelling (which we have explored in previous posts ) is much better. As long as the subject line isn’t bludgeoning grammar and there’s some reference to an issue that interests me, I’ll take a look. How can people grab your attention in an email?

Agency 120

Agency Pitching Print Storytelling 120

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Deirdre Breakenridge: A few years ago, your team coined the term “PRTech” and championed the development of its ecosystem. How has the space changed since then?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Resolution Blog

OCTOBER 4, 2019

When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it. Public relations today is largely about storytelling. Here are the top tropes about PR people that I’d be happy to never hear again. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Which sites and influencers refer traffic to my site? Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. How, where and when do they prefer to consume content?

B2C 120

B2C Content Marketing B2B Mobile 120