Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Read Cision’s State of the Media Report 2015 today!

Comparison 120

Comparison Television Print Social Media 120

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. There’s a sense of coming home — of being in the right place at the right time. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. YouTube is also incredibly vital to advertising. Today, its core remains with celebrities as the faces of major brands.

Technology 73

Technology Print YouTube Financial 73

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. An original illustration by a different artist accompanies each essay. Not as any kind of marketing tool.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Accessibility is a significant area of investment for social networks and media platforms.

Publicity 128

Publicity Government Guidelines Facebook 128

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

The Resolution Blog

AUGUST 19, 2019

In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted. there was stuff for Snapchat, YouTube, Instagram etc. However, if that’s the case, I’ll be all over YouTube or Instagram to see how many likes it’s getting if I don’t get that information from the production team.

Film 120

Film Instagram Sports Analytics 120

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

MaccaPR

DECEMBER 10, 2014

Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Marketers should also keep in mind: YouTube is not classified as a search engine. What does ThinkSEM do for your client, Regis?

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Brands and creators who master TikTok SEO can establish themselves as influential figures in a space where creativity and strategic algorithms combine to reshape digital engagement.

Social Media 86

Social Media Media Mobile SEO 86

Critical Mention

JUNE 21, 2017

Look for Creative Commons licensed content, which allow creators to easily mark their photos to share and specify the permissible circumstances. Just because it’s on YouTube doesn’t mean you can use it. YouTube’s Copyright FAQs provide full and clear explanations around: a.

Video 85

Video Creativity Internal International 85

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. We have both video and audio versions that are distributed across YouTube, all podcast hosting platforms, social media and of course Bospar’s website.

Strategy 52

Strategy Interviews Pitching Energy 52

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. We decide day to day.

Leadership 59

Leadership Social Media Creativity Ethics 59

Mark My Words

JUNE 15, 2018

Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. So many people draw their, their references from tin-foiled hat lunatics on YouTube. and options for policy. To which Hearst allegedly replied, please. The genie is out of the bottle.

Policies 60

Policies Industry Newspapers Interviews 60

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Define your business and personal branding with focused and stylized messaging.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Chris Lynch: Is print media dead? Hats off to the Washington Post.

Report 225

Report Media Advertising Advertising 225

Prohibition

MARCH 16, 2020

I’m making a comeback to YouTube next week, kicking off with a big fat Q&A (lol, classic move) so if you have anything you’d like to ask me now’s your time! It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. they do for once too.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Now I just need to find the time (aka stop being lazy) and convert that inspiration into actual content I’m making a comeback to YouTube next week, kicking off with a big fat Q&A (lol, classic move) so if you have anything you’d like to ask me now’s your time! Life, work, saving, house buying, wedding, Instagram, anything goes!

Fashion 62

Fashion Instagram Travel Trends 62

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

MAY 9, 2011

I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. I haven’t done anything different.

Google 50

Google Hotels eBook Fashion 50

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. It starts a discussion, and it makes people much more creative to an extent. This is a revolution.

Radio 52

Radio Hotels Course Social Media 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. website resources section, newsroom, blog, Twitter, Facebook, YouTube, Vine, Instagram, Pinterest, etc.). Don’t Forget Visuals.

How To 52

How To Pinterest Resources Writing 52

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. The social organism evolves through memes and grows when you allow users to be creative with your content. And, guess what, it’s crazy accurate.

Marketing 48

Marketing Social Media Video Mobile 48

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice.

Blogging 90

Blogging Facebook Twitter Writing 90

Bad Pitch Blog

MAY 20, 2010

We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you.

Pitching 49

Pitching Fashion Report Twitter 49

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Get creative with compliance.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40