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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Why creative content writing?

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Wine, Innovation and Armani: A Journey of Creative Problem-Solving

PRSay

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

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Wanted: Senior Account Executive

ImPRessions - Crenshaw Communications

Assist in the research, writing and development of new business proposals and presentations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Strong writing skills. Creative and energetic personality! Provide strong guidance and leadership to junior-level staff.

B2B 291
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7 ideas for building customer references in B2B tech

Sword and the Script

Get creative and be sure the sales team is involved in developing the plays. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. Some interesting behavioral research shows the best way to convince the sales team is through peer presentations.

B2B 141
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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants pitcher Madison Bumgarner. It was an awkward presentation through and through, but at one critical moment, Mr. .” Related Content: Art or Science: Creative Marketing and PR.

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A Break for a Breakthrough: Why Incubation Is Key to the Creative Process

PRSay

Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. Then comes the miraculous moment when your brain presents a brilliant idea fully formed — the eureka moment. No one really knows. Time it right. The reason?