The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters.

Communications 161

Communications Storytelling Film Training 161

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Karen Freberg

SEPTEMBER 17, 2017

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

Creativity 40

Creativity Storytelling Sports Social Media 40

Ethical Voices

JUNE 12, 2023

They’re presenting almost a binary solution set. When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell. It lacks originality.

Ethics 69

Ethics Storytelling Communications Training 69

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152

Mobile SEO Web Training 152

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. In this presentation, we'll walk you through seven ways combining customer data with artificial intelligence can forge insights that can be used to create better, more targeted content that will connect and engage readers and deliver on conversion goals.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Successful storytelling results from setting a tone and maintaining it throughout your posts. Images: Joseph Morris , Syed Ikhwan ( Creative Commons ). Set the Tone.

Instagram 120

Instagram How To Trends Storytelling 120

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

The Hoffman Agency

MARCH 18, 2022

I am captivated by storytelling’s power to elevate the everyday and make academia accessible. When people ask why I study public relations, nutrition and nursing, I tell the story of an oncological researcher; I would write to him and explain that he is my life muse, but he may not like the reason.

Storytelling 36

Storytelling Creativity Study Internal 36

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. And, he even added links to their sites. What We Talked About on Growing Social New. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Write like a “Boss.” There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. As we always say, the best way to improve your own writing is to read a variety of others. Want an edge when coming up with creative ideas for consumer PR campaigns? For pure relaxation.

Viral 120

Viral Storytelling Writing Crisis 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Communications that present dubious assertions can erode credibility and generate unnecessary scepticism. “No, Outside the box” = Used to refer to creative thinking, but has become a cliché.

Communications 52

Communications eBook System Corporate 52

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. As a PR professional, you’re writing press releases and you’re behind building the brand’s messaging. Problem solving. PR involves a lot of problem solving.

Pitching 68

Pitching Storytelling Analytics Writing 68

Cision

JULY 10, 2015

His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented. You’re more likely to remember Sharpie the next time you need to write a note. Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Images: Sara , Evan Forester (Creative Commons). Or Office Depot’s “Henry”?

Video 120

Video Storytelling Local Creativity 120

Communications Conversations

OCTOBER 13, 2015

With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? I’m pasting in the full presentation I gave below. Just a few ideas to get you thinking.

Corporate 60

Corporate Creativity Employee Instagram 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Please consider the eight habits of a masterful public relations professional I present in the book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. At Contently, I think you know how much we value storytelling by now. On their main website, they do just that by presenting current events in a factual, clean and serious format.

B2B 139

B2B Brand Branding B2C 139

Karen Freberg

JANUARY 14, 2021

You also have to be someone who has strong relationships with the platforms and present at industry events. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Shift Communications

AUGUST 20, 2015

Everything from the way you handle phone conversations to the tweets you send to the way you present yourself in a meeting is part of the larger message you’re sending about your brand. If your strength is writing, take on as many writing projects that your plate can handle. Rather, embrace the storytelling opportunity.

Brand 60

Brand Branding Pitching Storytelling 60

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. It’s the present, but most brands don’t see that. And storytelling is a key part of that. Then, figure out how your brand can solve those problems.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. For the PR pro, this presents opportunities to help explain the benefits of blockchain to client audiences and to secure information released on behalf of clients. Source: [link]. Target valid news sites that will be recognized as an eligible publisher by Google.

Trends 45

Trends Google Crisis Management Data 45

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. Flash to the present day, where the system is being adopted by users, and initial positive feedback. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Mora Communications

JUNE 2, 2015

It takes time, consistency, creativity and work. 3) Effective PR is effective storytelling. If that’s the case you’re going to need to discover which media outlets reach those various target markets and then write pitches that address each one. Simply announcing a new product or new service is not a story. A great narrative.

Pitching 49

Pitching Storytelling Writing Creativity 49

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. But, try bringing that down one notch. But that itself requires a delicate balance of push and pull.

Publicity 63

Publicity Construction Agency Advertising 63

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Capitalizing on these long-tail keywords present a great opportunity for content marketers.

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

MAY 21, 2019

Her Leadercast Live presentation covered the 5 Lies of Culture : 1. You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Culture is someone else's job.

Leadership 55

Leadership Employee Airlines Construction 55

Beyond PR

SEPTEMBER 8, 2016

When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”. Write about the thing, not the keyword string. Take their Kronkiwongi project as an example.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. With more content being created than ever before, companies will have to ensure their ‘one source of truth’ is always present, no what story they tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

prTini

JUNE 1, 2015

Here are some insights from my presentation to help you get started. Where can a slower approach enhance your storytelling? Instead, develop a detailed creative brief outlining your expectations – the format you’re looking for, the story you want to tell, etc. – Get it in writing. Ready to take on video? Likely not.

Video 28

Video Travel Viral Resources 28

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. 18: The future of storytelling in healthcare communications. Ben: Oh, wow. read more. #18: read more. #17:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78