Communications Conversations

SEPTEMBER 16, 2021

Yesterday I presented the first in a quarterly series of webinars I’m planning to give around a number of different topics in the social media marketing world. It was a presentation similar to the one I gave at the Digital Marketing Summit in Minneapolis in August that received some positive feedback.

Social Media 78

Social Media Writing Media Video 78

PRSay

APRIL 27, 2018

So I knew the three basic parts would be, in my view, a series of essays about a campaign you participated in and your career in general, a presentation of your campaign to a panel of peers and a standardized examination. But the five campaign questions are far more important and form the basis for your Panel Presentation later.

Mobile 117

Mobile Writing Social Media Corporate 117

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect.

Examples 104

Examples Writing Blogging 104

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect.

Examples 104

Examples Writing Blogging 104

Solo PR Pro

APRIL 25, 2023

It is vital to get it in writing to avoid misunderstandings about the scope and expected outcomes and, in severe cases, non-payment. Whether you have a project or longer-term engagement, you and the client must agree to terms in writing before starting work. It shows you are a business owner.

Writing 85

Writing eBook Small Business Agency 85

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together.

Writing 104

Writing Analysis Case Study Video 104

Cision

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.

Writing 137

Writing Guidelines Sports Data 137

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Polaris

APRIL 21, 2015

Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. 3: “7 Strategies to Write a Speech with Ease” by Michelle Mazur.

Tourism 100

Tourism eBook Publicity Writing 100

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Maxim Behar

SEPTEMBER 27, 2023

Somewhere on the penultimate or last day while we were walking through a eucalyptus forest, I suggested to Veneta that we write a book about what we had gone through. She is not actively involved in writing. To whom we had mentioned at dinner that we wanted to do it and he was then sure we would write a book.

Radio 59

Radio Travel Local Film 59

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Research is foundational.

Writing 170

Writing Pitching Meeting Report 170

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Top of the list: Write a manifesto about your leadership values. In his January column , Biesenbach proposed some New Year’s resolutions for budding leaders.

Energy 124

Energy Leadership Meeting LinkedIn 124

PRSay

DECEMBER 20, 2023

I still remember my APR panel presentation in front of three Accredited practitioners. These can be earned by attending conferences, seminars and workshops; writing articles about PR/communications; serving on your PRSA Chapter’s board; mentoring APR candidates; serving as an APR panel reviewer, and more.

Case Study 175

Case Study Publicity Ethics Study 175

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

AUGUST 3, 2022

If you saw him play or stood next to him during a presentation training session in your office on lower Fifth Avenue, you would swear he was taller than the 6-10 listed in the program. But working with him on presentation training, I did learn several valuable lessons that I have, hopefully, been able to incorporate into my life.

Training 144

Training Media Training Crisis Communications Writing 144

Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Business case writing best practices. Put all of the information you’ve gathered so far into a written business case document. Sara Eberle.

How To 396

How To Measurement Data Writing 396

Stuart Bruce

JULY 16, 2014

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 144

Blogging Writing Guidelines Film 144

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

A speaking gig can easily turn into a media story, with the PR team offering commentary to media or using a presentation to weigh in on a relevant issue. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing SEO Software Brand 52

Public Relations Sydney

MARCH 21, 2019

A professional bio is a great way to present your expertise, experience and qualifications. The post Should you write your own professional bio? A bio is an essential tool for differentiating yourself and standing out from the crowd. The main purpose of a bio is […]. appeared first on Public Relations Sydney.

Writing 45

Writing LinkedIn Tools Blogging 45

Beyond PR

AUGUST 31, 2016

The decision to attend Content Marketing World is an easy one; however, choosing from their selection of panels and presentations is a different story. You spend a lot of time planning, writing, editing and designing content. How to Level-Up Your Writing and Make it Ludicrously Spectacular. 7 presentation and say hi!

Content Marketing 52

Content Marketing Conference Video Analytics 52

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Find out who is the best person to present your pitch to so you can determine which direction your presentation should take. Plan And Prepare Knowing what comes next during a presentation helps ensure you’re ready for your pitch.

Pitching 103

Pitching Publicity Storytelling Meeting 103

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. -Monitor media and seek out speaking opportunities for clients as “thought leaders”. Daily client interaction to update, report on and discuss media relations. Prior experience in a client-facing role.

B2B 291

B2B Policies Case Study Enterprise 291

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

PRSay

JULY 24, 2023

Mindfulness is an “awareness that arises through paying attention, on purpose, in the present moment and non-judgmentally,” says Jon Kabat-Zinn, who developed a stress-reduction technique that seeks to integrate the ancient Buddhist meditation practice known as mindfulness into the mainstream of medicine. So, take advantage of it!

Energy 148

Energy Meeting Writing Course 148

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. The post Influencer Marketing Strategy Speaker Presentation Guide appeared first on wiredPRworks. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” When the coverage presents expertise related to an industry, the journalist may opt to link back a resource on a brand’s website. “Big brands can do it relatively easily, but that’s because they’re a big brand.

SEO 203

SEO Engineering Google Examples 203

Landis PR

AUGUST 14, 2023

As we were out walking the dogs this morning, I mentioned that it was my turn to write a blog post and I had no idea what to write. She casually mentions that she has seen me prepare proposals and get ready for new business presentations “just like I get prepared for going back to school.” I have my idea for a blog post.

Education 52

Education Writing Blogging Strategy 52

Shift Communications

JUNE 12, 2015

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. Amanda Grinavich.

Writing 60

Writing eBook Policies Advertising 60

Agility PR Solutions

JANUARY 30, 2022

From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world.

Strategy 148

Strategy Technology Writing Social Media 148

Beyond PR

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.

Writing 64

Writing Guidelines Sports Data 64

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40