Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR Fuel

JANUARY 24, 2022

Running an impactful PR campaign can open doors for your business. The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Choose the Right Platform and Distribute Wisely.

Creativity 111

Creativity Data Measurement Product Launch 111

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. Pros/Cons of online loans versus local banks?

Pitching 100

Pitching Real Estate Banking How To 100

PR for Anyone

MAY 4, 2022

Get creative with it. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Cision

SEPTEMBER 1, 2015

Roughly 95 percent of the time, the executive gives me an answer rooted in their company’s structure: “We are an association based in Washington, DC that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”.

Media Training 120

Media Training Media Training Interviews 120

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?

Local 120

Local Radio Community Tools 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you helping the organization seek media coverage for their events and local fundraisers? However, those opportunities can be difficult to recognize.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. I’m quite certain Alison will find herself in a senior leader role very soon.

Social Media 128

Social Media Agriculture Marketing Media 128

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. They’re usually aimed at me: someone working in the digital and creative industries.

Digg 104

Digg SEO System Reddit 104

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. At that point, you’ve got to get the creative juices going and come up with another campaign. It’s not just earned.

Ethics 105

Ethics Data Training Agency 105

Doctor Spin

APRIL 17, 2023

A Few Extra Mile Activity Ideas Going the extra mile and forging strong customer connections are essential in today’s competitive business landscape. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. While I have great respect for these two organizations, they are not local to my search.

Google 101

Google Nonprofit Engineering SEO 101

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. Track media coverage and online mentions.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. This tip has two meanings.

Publicity 70

Publicity Small Business Advertising Advertising 70

5W PR

OCTOBER 17, 2019

All around the country, office buildings have been transformed into ecosystems that foster creativity and independent thinking due to the availability of single desks or offices. So how can a business that’s already well-established in its real estate create an environment more in line with what employees are beginning to ask for?

Real Estate 60

Real Estate Employee Creativity Small Business 60

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school.

How To 116

How To Film Agency Corporate 116

Waxing UnLyrical

JULY 25, 2012

You see, sometime last Fall, I bought a Groupon offered by a local masseuse. That’s as good an indication as any that it’s time for business owners to be examining alternatives. I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. The text coupon.

Small Business 73

Small Business Local Print Consumer 73

Stephen Waddington

SEPTEMBER 18, 2020

Start your own business and pitch for work. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. Tell us about your current role at Pediatric Home Service? Working for a midsized company, my role is very broad and keeps me learning and adapting every single day.

Meeting 0

Meeting Social Media Employee Pinterest 0

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of “Likeable Social Media” and “Likeable Business” Is there a #SocialMedia #genderdivide ? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Victorious PR

FEBRUARY 22, 2023

and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! She is one of the most creative people on the team, with a heart of gold — and a masters in psychology to boot! We are regularly approached by top tier publications like Inc. And we have no one to send them to! Guess what?

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

FEBRUARY 11, 2013

So after a day of doing this and that, we went down to my local nail salon to pamper ourselves, girl style. Consistently good service + finding a creative hook for the customer experience = smart public relations. Have you seen businesses use hooks in creative ways to generate goodwill for themselves? Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

prTini

JULY 22, 2015

Last week, my PR agency came in second place on the Columbus CEO Leaderboard (a ranking of all the local PR agencies). Because we got our start working with startups and small businesses, we’ve adopted the entrepreneurial mindset of going all-in on something you believe in and hustling to earn customers’ trust and loyalty.

B2C 28

B2C Agency Retail Small Business 28

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction). His hard-earned experiences recounted in the book make it credible (no small feat for a business book).

Pitching 40

Pitching Small Business Insurance Insurance 40

PR Fuel

OCTOBER 30, 2018

Also, call up a few really creative friends or colleagues to come to your aid. It just doesn’t have the feeling it’s coming from a real human being, which is particularly problematic if you’re a small business who depends on that. Plenty of marketing/PR pros have been in the same boat as you. So how do you get the edge?

Communications 40

Communications Pitching Writing Social Media 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Or if a client doesn’t immediately have a tie to a hit show, get creative.

Film 180

Film Small Business Pitching Comparison 180

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business. Good Organic Stories Trump Re-Prints. About Jennifer L. Jacobson: Jennifer L. Not to worry.

Pitching 49

Pitching Fashion Report Twitter 49

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40

The Hoffman Agency

APRIL 6, 2020

Matthew points to Yelp’s Economic Average as a perfect example of how the company actively engages with broader narratives and can be seen as an expert resource into the health of small businesses and local economies. I thought of an anecdotal story that supports and boils this notion down to one easy-to-remember phrase.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52