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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159
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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Start your own business and pitch for work. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). Along the way she has published three books and created a vibrant community. Seriously.

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Ditching the Daily Deal

Waxing UnLyrical

You see, sometime last Fall, I bought a Groupon offered by a local masseuse. That’s as good an indication as any that it’s time for business owners to be examining alternatives. I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. The text coupon.

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The Top 50 Social Media Influencers on Twitter

Cision

Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Or if a client doesn’t immediately have a tie to a hit show, get creative.

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Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Good Organic Stories Trump Re-Prints. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business. About Jennifer L. Jacobson: Jennifer L. Not to worry.