Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. That’s why it’s important to research what journalists are writing about your industry. Images: Tony Alter , Enokson , Wesley Fryer ( Creative Commons ). Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

JANUARY 13, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community, his interest in building networks across the industry, and the importance of seeing an increase in diversity in the industry – especially at the C-Suite level. For advancement in the industry? How do you see that changing?

Local 120

Local Radio Community Tools 120

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. Shep Gordon.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. We work in a stressful industry.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry. My daily newspaper of choice is…newspaper? Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Resolution Blog

NOVEMBER 30, 2018

Before you sit down and brainstorm, think about some ways you can inspire creative ideas in the rest of your team: Think about additional collateral?—?if Your story or stats might be particularly relevant to a specific area, making it a better fit for local press. Think in geographical terms here, too. SpinSucks.

Case Study 120

Case Study Study Local Pitching 120

Maxim Behar

SEPTEMBER 5, 2021

How is the pandemic changing our industry? - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. And that will ultimately define our position as a leader in the entire industry.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 35) “I help employees understand what’s going on in the company and our industry.”. 38) “Publicity.”.

Employee 151

Employee Print Writing Survey 151

5W PR

OCTOBER 26, 2017

Here is what they had to say: How did you get your start as influencer and how did you decide on an industry focus? I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. I wanted more food client exposure and I felt that it would be useful to become a food industry insider.

Interviews 88

Interviews Instagram Video Creativity 88

MaccaPR

JANUARY 17, 2017

with insider advice from pros at Life Time Fitness, Kuno Creative, Fast Horse, Honeywell and crisis experts Jon Austin and Jim Lukaszewski. 13 Ways Our PR Agency's Blog Blew It - And What Kuno Creative Did To Fix It Our MaccaPR Blog started the year strong with a newly-designed content hub - thanks to our friends at Kuno Creative.

Crisis 48

Crisis Local Blogging Creativity 48

5W PR

OCTOBER 26, 2017

Here is what they had to say: How did you get your start as influencer and how did you decide on an industry focus? I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. I wanted more food client exposure and I felt that it would be useful to become a food industry insider.

Interviews 60

Interviews Instagram Video Creativity 60

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

JULY 5, 2023

How has the culinary industry changed with the advance of social networks, the Internet as a leading means of communication? I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram". And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. There are several tools out there that monitor and aggregate news stories about your brand, competitors or industry. Build positive relationships with journalists and publicists in your industry. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Thomas is a passionate leader aspiring to work in the sports industry. The breadth of her skills and experience is amazing for a college student. . Thomas Reese.

Sports 0

Sports Leadership Internal International 0

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. The communication and PR industry is constantly evolving.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

JULY 10, 2018

You must be brutally impartial when you answer: would you read your press release in a newspaper? This includes the editor of your small town newspaper. Local Stories for Local Papers – Don’t forget to include the originating city in your dateline. The barrier to entry for local media pickup is low.

Local 40

Local Newspapers Writing Pitching 40

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. For our clients, this requires them to allow local flexibility and engagement at the local level, in local language.

Creativity 74

Creativity Local Comparison Groups 74

PR Fuel

MARCH 17, 2020

Depending on the industry and audience, you might share personal anecdotes or successes to put a face on the people behind the business. It may be a literal space like a billboard or a section of a newspaper or magazine page. Learn the language they use, the turns of phrase, the slang, or the industry jargon. ” What is it?

Publicity 63

Publicity Small Business Advertising Advertising 63

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Several years have now passed since the birth of Web 2.0

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Maxim Behar

FEBRUARY 14, 2023

Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates. It was very rare for a trainee to discuss anything with the editor-in-chief of Bulgaria’s biggest newspaper at the time.

Local 59

Local Meeting Agriculture Newspapers 59

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Slack can also serve you as a marketing tool, as there are industry groups on Slack that you can take part in whether or not your company uses the tool. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

AUGUST 17, 2014

Yet, the industry maintains it is a profession. First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. The world’s largest PR firm has come under fire in the past few weeks on two main fronts.

Education 87

Education Training Policies Crisis Management 87

PR Fuel

SEPTEMBER 4, 2018

It’s always “ABC Company, the leader in the (insert name of industry), recently announced their (insert buzzword)…” It’s all the same , and it makes all the press releases blend together. Dare to be different and creative. We want that spot on the local news. Here are 5 ways to become a better press release writer. Can’t do it?

Writing 45

Writing Report Education Company 45

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation. It must recognise that carbon is the single most important metric for sustainability.

Publicity 128

Publicity Government Guidelines Facebook 128