Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event.

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Pitching Writing Film How To 83

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. It also begs the question, how much do clients actually care about the behavior?

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Creativity Communications Storytelling Transportation 122

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. ” __. Want more blogs like this?

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Pitching Company How To Study 82

Doctor Spin

NOVEMBER 17, 2023

I’m obsessively interested in how to create knowledge. I love to learn about how to learn. Understanding how knowledge is created makes it easier to understand the strengths and weaknesses of different types of reasoning. It thoroughly explains how knowledge can be approached, analysed, and interpreted. Pragmatism.

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How To eBook Analysis Analytics 52

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? Study bloggers in communications, marketing and the vertical sectors you’re interested in. You’ll want to research your high-priority targets thoroughly, approach them with a creative pitch, and use persistence and persuasion in your follow-up. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

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Study Media Relations Media Measurement 138

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category.

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Creativity Technology Marketing Web 78

Sword and the Script

OCTOBER 23, 2018

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. Also see: How to Generate Media Referenceable B2B Customers with a Blog. 3) Subscriptions are imperative to content marketing.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Stern + Associates

NOVEMBER 22, 2022

For decades, Christakis – renowned Yale social scientist and New York Times bestselling author of “ Blueprint: The Evolutionary Origins of a Good Society ” (2019) – has studied the evolution of human social networks and how these networks spread ideas and actions within populations. The Hidden Power of Shared Meaning.

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How To Groups Employee Study 62

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

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Creativity Analytics Study Exercises 66

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. The post Brands, Here’s How to Captivate Consumers in the Age of Distraction appeared first on Cision.

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Consumer Brand Branding How To 243

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. How to leverage data during a crisis and which tools can help.

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Crisis How To Brand Branding 186

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

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Case Study Study Marketing Radio 140

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Strong writing skills.

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B2B Policies Case Study Enterprise 291

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

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Study Survey Infographics B2B 113

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value.

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Case Study YouTube Measurement Interviews 156

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. A separate Edelman study found that number at 57 percent, across age groups.) The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

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Content Marketing Creativity Marketing Travel 101

Buzzstream

FEBRUARY 15, 2024

Tip: Some studies have found obtrusive ads can negatively impact brands. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Create Surveys and Data Studies Proprietary data is a game-changer for getting links. So, there’s really no upside to these types of ads.

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How To SEO Google Examples 71

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . Getting Pitch Perfect.

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Pitching Writing Digital PR How To 164

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Learn how to respond with our white paper!

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Study Engineering Mobile Crisis 120

ImPRessions - Crenshaw Communications

APRIL 14, 2017

In negotiating a PR agreement, it’s fundamental to understand your company’s offering and how to articulate it. The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly.

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How To Case Study Meeting Examples 136

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. This can then be promoted on digital channels to circulate more mentions of your brand online.

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Digital PR Strategy How To Marketing 62

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. How do they drive traffic, create engaging content, make content get shared, and capture leads? Case Study in Innovation Outside a Niche.

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How To Real Estate Web Case Study 198

Buzzstream

MAY 19, 2022

While not all of their 2,700+ links got earned through actually pitching the content, the fact remains that by providing their own data, they will continue to get referenced in other similar studies. YOUR INDUSTRY + study. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

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Survey How To Reddit Pitching 90

Doctor Spin

NOVEMBER 17, 2023

Instead of thinking about how to achieve something, you consider what would prevent it from happening. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). One can gain valuable insights and wisdom by studying the experiences and thoughts of those who have excelled in their fields.

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How To eBook Wikipedia Viral 52

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. The post How to Create a Content Contributor Guide appeared first on Cision. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting. Interviews.

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How To Guidelines Content Marketing Video 177

Cision

DECEMBER 23, 2015

Be inviting, be creative and, most of all, be active. Want to learn how social analytics helped the 2012 Obama campaign? Read the case study! Images: Phil Roeder ( Creative Commons ). Just like your brand’s values, social media engagement needs to be promoted.

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Reddit Brand Branding How To 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. Craft surveys that will work hard for you.

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Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

JULY 18, 2023

Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. Personalized content should speak directly to the holiday experiences of the intended audience.

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Examples Consumer Software Analysis 293

5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. According to one study by Nielsen, marketing on your Instagram account with an influencer can generate ROI that’s 11 times greater than anything produced by a traditional campaign.

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Instagram Publicity How To Social Media 158

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. And that's ok because I know how to integrate their marketing and communications for real business value. Read on for their helpful tips.

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How To Fashion Banking Industry 104

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Buzzstream

OCTOBER 21, 2021

Which were the last design updates we asked the creative team? A task called ”Upload blog post with new creative” makes a lot more sense than “blog post”, doesn’t it? My personal case study as an SEO account manager. The post How to Implement a Project Management Workflow for a Link Building Team appeared first on BuzzStream.

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Software How To SEO System 151

PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. Christina, a proponent of utilizing AI, wonders how this will shift the future of the modern-day workplace.

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Employee Policies Creativity Company 130

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags.

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Guidelines Ethics Study Community 171

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Crisis Communications.

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Training Media Training Reputation Crisis Communications 370