ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus.

Examples 293

Examples Consumer Software Analysis 293

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. I bring my strategic communications expertise to a client.

How To 104

How To Fashion Banking Industry 104

PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. Christina, a proponent of utilizing AI, wonders how this will shift the future of the modern-day workplace.

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Figuring out how to develop an effective social audio strategy is another. You need to know how to produce a video. And now you need to know how to manage audio, too. Paid media specialist.

Social Media 179

Social Media Media LinkedIn Community 179

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 111

Employee Company Marketing Case Study 111

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns. Lastly, they can pinpoint areas that need improvement.

Social Media 130

Social Media Measurement Tools Data 130

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Will I Study? and abroad. What Will it Cost?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Sword and the Script

MARCH 28, 2017

A professional will know how to build rapport and ask questions that elicit responses worth writing. It works as an on-ramp for formal case studies too. Is your PR agency bringing creative ideas to the table? If you enjoyed this post, you might also like: How PR can Integrate Industry Reading Efficiently into Workflow.

B2B 60

B2B Blogging How To Media 60

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community. The ebook is distributed free under a Creative Commons license via the #PRstack community. Whither Now?

eBook 60

eBook Tools How To Case Study 60

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.”

B2B 120

B2B Marketing Content Marketing Technology 120

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). It has a short video explaining how to make the masks. Any good social media effort also needs solid community management.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Read Cision’s “HARO Best Practices” to learn how to make your pitches stand out!

Pitching 120

Pitching Report Social Media Measurement 120

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. Let me tell you how this book came about. I have been practicing and studying public relations ever since 2002 when I first took my class in public relations at the University of Florida. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! However, the true takeaways are the lessons we learn about family, friendship and ourselves.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. Influencers are skilled content creators who know how to captivate their audience and generate excitement around a brand. Request case studies or references to gain a better understanding of their capabilities.

Brand 62

Brand Branding Reputation Consumer 62

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Waxing UnLyrical

MAY 13, 2019

In this post, I’ll be sharing tips on how to win customer attention for keeps. If you’re on Instagram, you could also search for #greenfood: This way you can discover that Green Food Cafe is in Ukraine just like you, and you can study them and size them up, perhaps pay them a visit and learn how they run, firsthand.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities.

Skype 150

Skype Industry Storytelling Interviews 150

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. Go where the community is having the conversation. What do all of these brands have in common?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Stern + Associates

SEPTEMBER 22, 2022

By teaching organizations how to continuously improve performance by fostering a culture of psychological safety, Edmondson is unveiling the right ways to identify and address problems in an atmosphere of learning, cooperation and teamwork. Put People First to Unlock Innovation, Creativity – and Higher Profits.

Employee 62

Employee Leadership Exercises Mobile 62

Karen Freberg

SEPTEMBER 9, 2019

These individuals were super creative with their videos, music, and other features in a short amount of time. We have seen some creative works here from those who have cultivated an audience here on this platform, and have been able to capitalize it. TikTok may want to take a page of how this impacted Snapchat, and what happened next.

Case Study 49

Case Study YouTube Video Trends 49

Prohibition

AUGUST 1, 2023

By sharing visually appealing content , such as delicious plant-based recipes, behind-the-scenes glimpses, and success stories, brands can build a loyal following and create a sense of community. Social media also allows brands to monitor conversations, address customer feedback, and collaborate with influencers to amplify their reach.

Brand 62

Brand Branding Ethics Storytelling 62

PR Conversations

JUNE 18, 2014

How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Does it have access to and receive counsel from the top creative people in merchandising, copy, research, art, media and radio? It will recommend channels of communication other than advertising. Ayer & Son, Inc.

Advertising 76

Advertising Advertising Agency Publicity 76

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 94

Policies Energy Government Crisis 94

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs?

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

JANUARY 17, 2017

The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. How to Conduct your Own Year in Review on Twitter [UML]. How to Conduct your Own Year in Review on Twitter [UML]. Is your PR agency bring creative ideas to the table?

Twitter 60

Twitter Marketing Study Tools 60