Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. This boosts visibility and may inspire similar content if the story performs well.

Media 97

Media Nonprofit Pitching Analytics 97

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. How newsworthy is your angle, though? Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. However, there comes a time when we can no longer learn anything from courses offered after studying those books for years. Oh, the joy and freedom to be creative!).

Social Media 165

Social Media Media Guidelines Study 165

Cision

AUGUST 12, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. This same study also found that marketers struggle to create content that engages their target audience. Work backwards.

Study 0

Study Creativity Analytics Content Marketing 0

Sword and the Script

MARCH 28, 2017

A professional will know how to build rapport and ask questions that elicit responses worth writing. It works as an on-ramp for formal case studies too. It’s a classic example of why content marketing and public relations need each other. Is your PR agency bringing creative ideas to the table? Talk to Us!

B2B 60

B2B Blogging How To Media 60

Cision

NOVEMBER 2, 2015

Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Many times we do ‘much of the same’ in our marketing campaigns. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Check out this monster case study from AccessDirect. Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). He blogs too. You can sign up for it here.

eBook 60

eBook Tools How To Case Study 60

PR 20/20

SEPTEMBER 22, 2015

There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”.

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

SEPTEMBER 30, 2017

It won’t be easy, but it could be rewarding for those that learn and adapt: “Taking responsibility for revenue generation is a risk for CMOs, but is also an area with a ton of opportunity for those who can figure out how to navigate this new terrain.”. 2) The Struggle for Marketing Talent is Just Beginning.

Marketing 62

Marketing B2B Content Marketing Survey 62

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Content marketing. Handpicked Related Content. PR instead uses creativity and analytics to tell a story that resonates with your audience.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

FEBRUARY 17, 2015

Yet for many companies, content programs intended to help existing customers is an afterthought. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Talk to Us !

Survey 102

Survey Report Media B2B 102

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? Here are her top insights. It’s a much more strategic approach.

Financial 52

Financial Content Marketing Marketing How To 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. The 20 most engaging types of content.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. For many creative writers turned corporate, this means using your lede to create your story arc. Set the stage.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? To truly stand out, you need creativity, innovation and originality. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 107

Content Marketing B2B Study Marketing 107

Contently - Strategy

SEPTEMBER 19, 2023

Why Creator-Led Content Marketing Is More Important Than Ever Okay, enough about food. What does all this mean for marketers and their SEO strategies? Put simply, the shifting emphasis towards “experience-based” content will mean that creating authentic, personality-driven material will be more important than ever.

Google 52

Google Strategy Reddit SEO 52

Buzzstream

MAY 2, 2024

How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. However, for illustrative purposes, I’ll still show how to confirm. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

JANUARY 17, 2017

Instead of a natural progression, as the result of experience and study, automation is fueling the notion that influence is something akin to a Levittown entitlement available for acquisition. How to Conduct your Own Year in Review on Twitter [UML]. How to Conduct your Own Year in Review on Twitter [UML]. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. So, how, exactly, can top marketers pull that off? Fortunately, there’s been a series of studies that have examined the essential characteristics of effective CMOs.

Leadership 62

Leadership Study Analytics Survey 62

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. .

Storytelling 120

Storytelling Case Study Crisis Viral 120

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

APRIL 11, 2017

That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. This is because good content earns your company a spot in the search index, which studies show reporters check for sources. How Frothy Words Drive PR and Media Coverage.

Report 71

Report Media Survey Pitching 71

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. Start by solving a problem. Now, that’s not good enough.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Shift Communications

DECEMBER 15, 2015

One study reveals that the largest group within the estimated 40 million users who have downloaded the app is those who are ages 18-20. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. The major caveat of Vine is that there is a growing flood of visual content.

Brand 60

Brand Branding Film YouTube 60