Deirdre Breakenridge

MAY 25, 2018

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. By simply hearing goofy, unrealistic ideas from a child, you begin to think more creatively as well. Visit a Bookstore.

Creativity 171

Creativity Technology Social Media Travel 171

PRSay

AUGUST 8, 2023

Just slightly over 4 in 10 respondents expect artificial intelligence to improve the quality and creativity of their work, while almost 3 in 10 expect it to deteriorate. A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Study 78

Study Communications Conference Survey 78

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

PR for Anyone

OCTOBER 25, 2019

This week I want to give you a case study. I like to incorporate these into the tips so that you can get creative and see how you could do something similar. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. You know, these are real-world examples of my clients who […].

Case Study 100

Case Study Study Brand Branding 100

Agility PR Solutions

DECEMBER 1, 2022

A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across reproductive care, weight diversity and mental health.

Study 78

Study Marketing Media Advertising 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Empathy wasn’t only conveyed through words, however; it was also seen through the creative content of the emails. Inappropriate or irrelevant copy or creative in emails, ads or branded content can turn off customers and even have a negative reputation impact.” .

Study 170

Study Brand Branding B2C 170

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

Communications Conversations

JUNE 9, 2022

But, there are certainly case studies out there of leaders who are doing this semi-regularly. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson. This is an easy way to give them a peek into who the exec is, and what they care about. As does Ed Bastian at Delta.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 72

Creativity Advertising Advertising Crisis 72

Agility PR Solutions

JANUARY 15, 2020

music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. The study, Gen Z: […]. Gen Z is redefining how cultural content—i.e.,

Creativity 78

Creativity Film Television Study 78

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. Bottom line: Creative agencies need to get over themselves and focus A LOT more on the digital/social executions for campaigns.

Case Study 78

Case Study Study Agency Creativity 78

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

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Study Media Relations Media Measurement 140

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative. And that’s the theme for this week’s Unscripted Marketing Links.

Creativity 79

Creativity Technology Marketing Web 79

Agility PR Solutions

JULY 1, 2019

Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for brands and businesses.

Reputation 100

Reputation Study Brand Branding 100

Agility PR Solutions

MARCH 20, 2019

PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. The post New agency compensation study consistent with PR benchmarking research appeared first on Agility PR Solutions. These three […].

Study 68

Study Agency Financial Survey 68

Masters in Communications

JANUARY 24, 2022

There are many reasons why you should consider studying for a master's degree in communication. You will also learn to research deeper, problem solve and think creatively to develop your research skills. Tuition alone can cost tens of thousands depending on where you study, residential status, online or offline.

Study 52

Study Communications Education Training 52

Agility PR Solutions

SEPTEMBER 25, 2018

Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group. The post New study explores getting better performance from marketing employees appeared first on Agility PR Solutions. In addition, more than three-quarters […].

Employee 75

Employee Study Marketing Survey 75

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

Case Study 140

Case Study Study Marketing Radio 140

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. A separate Edelman study found that number at 57 percent, across age groups.)

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. The post Crisis Management 101: Shark Week Case Study, Pt. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 154

Employee Crisis Reputation Creativity 154

David PR Group

AUGUST 14, 2019

Lots of websites look alike, many folks are blogging about the same topics (except me), and each day it becomes harder and harder to showcase your business creatively. Today, I want to suggest beefing up your use of case studies in your marketing. Here are a few key things to think about when creating case studies: Find a hook.

Case Study 56

Case Study Study Marketing Financial 56

ImPRessions - Crenshaw Communications

MARCH 15, 2022

By studying the agency’s portfolio and case histories, you can evaluate how well they will perform for your needs. The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! research, duties and projects as required.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The tempest around climate science and PR blew up recently after publication of a peer-reviewed paper on the role of public relations in the climate policy debate. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 73

Creativity Communications Brand Branding 73

Sword and the Script

FEBRUARY 15, 2020

This was followed by marketing operations and technology (71%) and creative (38%) in a distant third. What studies have you seen so far this year that look interesting? If you enjoyed this post, you might also like: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. layers of management. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value.

Case Study 156

Case Study YouTube Measurement Interviews 156

Axia PR

FEBRUARY 4, 2024

While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more.

Industry 62

Industry Analysis Leadership Creativity 62

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. Storytelling will become more creative. Over the years we have seen the two forces become more interconnected.

Trends 0

Trends Storytelling Creativity Reputation 0

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. And this project reminds me why as I watched my team leverage their talent to amplify The Harmony Project’s mission.

Case Study 50

Case Study Study Community Nonprofit 50

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65