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Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. However, a love of sports alone is only the price of entry. Like a lot of folks, I enjoyed the sport on occasion. The work paid off.

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Fostering Collaboration and Empathy between Men and Women in Business with Stacy Kehren Idema

PR for Anyone

Stacy compares the structured and regimented practice sessions in sports—representing masculine traits—to the flow state during a game, which embodies feminine traits. The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

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Mental Models: How To Think Better—Faster

Doctor Spin

Over time, values tend to revert to the average, a concept relevant in many areas, from sports performance to business metrics. Instead of thinking about how to achieve something, you consider what would prevent it from happening. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics).

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. It’s a great way to develop a deep understanding of what a client does and how to help them achieve success. It makes work more fun and less stressful. It’s a win-win for both you and the client. .

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How to Perfect Audio: Social, Live and Virtual with Ted Gregorek

wiredPRworks

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Barbara Rozgonyi.

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Content We Love: How to Score a Touchdown with Current Events and Consumer-Friendly Tips

Beyond PR

Because football now officially holds the title of America’s favorite sport — according to about 33% of sports fans — the fan base is not limited to a specific demographic, but rather is comprised of people across all audience segments. Add your own twist and a little creativity, and you’re bound to host like a pro.

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