Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). What’s App is my Godsend for family communication, and my FB usage has almost completely dwindled to group participation (shout out to PRSA Counsellors Academy!). As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. The two groups often work very well together, but there’s tension. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Be scrupulous. Be a good communicator.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. Snapchat can build two-way conversations and quick interviews with experts and influencers. smartphone users over age 35 now are on Snapchat – a pretty desirable group. .

Video 120

Video B2B B2C Survey 120

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. We measured paid media and website metrics, including video views and comments received. Another change for Medela was around representation.

Agency 54

Agency Healthcare Interviews Insurance 54

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Scott is also the founder of The Attorney Search Group, a legal recruiting firm which places partners in global law firms. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

OCTOBER 29, 2019

“That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I For the best results, you’ll want a group of talented writers, editors, photographers, videographers and social media coordinators working in conjunction. Keep your content varied and interesting.

Television 111

Television Writing Storytelling Video 111

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Make sure you record the interview (let the source know you’re doing this first). But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos. Don’t fence me in. Come from a place of yes.

Internal 120

Internal International Exercises Ethics 120

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? I made a video in support of our campaign. “You have to promise me you won’t share this.”.

Exercises 82

Exercises Interviews Groups Video 82

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. So far, we’ve put together a book club, trivia group and wine tasting club.

Local 52

Local Case Study Nonprofit Healthcare 52

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. The firm played the videos on digital signs throughout buildings at its headquarters and in satellite locations.

Employee 90

Employee Training Leadership Video 90

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Karen Freberg

JANUARY 5, 2022

Whether it is a portfolio piece, or an item that can be used in an interview to position a student ahead of the rest of the candidates. I had the students create a group TikTok video featuring M&Ms at UofL. This allows the students to be creative and strategic in a short amount of time. after the Super Bowl.

Social Media 98

Social Media Media Course Small Business 98

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 12) It allows you to be more creative.

Company 62

Company Software Crisis Management Agency 62

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. I am honored to lead a talented, smart group of health care PR professionals. How did you get your start in PR? Turned out, I also loved communications strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

MaccaPR

JANUARY 8, 2021

LinkedIn video? in the Buzzfeed article where they interviewed the guy (Tony Piloseno), he said he reached out to the (Sherwin-Williams) marketing dept and it took a month before they got back to him! Arik notes how executives at UnitedHealth Group and Medtronic advocated on social against racism in the wake of George Floyd’s murder.

Social Media 62

Social Media Trends Marketing Viral 62

Shift Communications

FEBRUARY 17, 2015

The HIMSS group on LinkedIn has many followers, which are active and vocal within the group. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Karen Freberg

JULY 10, 2019

With a mixture of case studies, guides, videos, Cannes Lions materials, industry reports, documentaries, and readings – it’s a comprehensive overview of influencer marketing from start to finish for the course of the semester. Hope you all are having a great day! Best Wishes,

Marketing 51

Marketing Ethics Study Case Study 51

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Yet, it can still be extremely powerful. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JANUARY 31, 2023

A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length. Intrado has rebranded the holding company to West Technology Group , LLC. Then, after accepting a disclaimer, a click will deliver a draft press release.

Software 78

Software Case Study Technology Tools 78

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.” We'd love to hear from you.

Education 107

Education Course Nonprofit Resources 107

wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

Conference 40

Conference How To Creativity Energy 40

OnePitch

OCTOBER 4, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. It’s an NFT thing, and Raul announced this, the like new creative director. Her Inbox & Pitches. [00:02:37] Great, great outlet if you want to learn anything soup to nuts on the crypto industry and so forth.

Pitching 79

Pitching Education YouTube Report 79

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Players of the Wing Commander video game series know him as the series protagonist. Consider your top fans, or core group of customers.

Marketing 40

Marketing Content Marketing Television Storytelling 40

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. Start with a creative content mix. That means everything from quick and fun videos , to researched long-form articles. For editors, it’s a balancing act across topics, programming and community. Which pieces of the story may be missing?

Pinterest 40

Pinterest Community Data Mobile 40