The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

But most journalists won’t accept a pitch just because they like you. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. We typically spend more time researching and strategizing than pitching media, for example.

Agency 224

Agency Construction Fashion Pitching 224

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.

Tourism 62

Tourism Fashion Social Media B2C 62

Mark My Words

MAY 7, 2019

Back in the day, it was always the women who owned the fashion moment at the glittering award/fundraising events. Fashion has always had an opinion and leaned its voice to political issues and in 2019 it is reaching fever pitch about gender. From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist.

Fashion 60

Fashion Publicity Survey Creativity 60

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic. Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Pitch some fast blog post ideas related to their audience and their needs. See if it can be repurposed into social media visuals and/or used to generate fast pitch ideas.

Real Estate 195

Real Estate Pitching B2C Fashion 195

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] That really gets me to open it because at least I know who they’re pitching.

Pitching 52

Pitching Writing Creativity Fashion 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. What inspired you to get into PR? I have always been someone with varied interests.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . “Real-world” opportunities from day one. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Industry Banking 104

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

AUGUST 20, 2015

For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Read our free PR Kit for pitching tips and more today! Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ). If you’re still not sure, pick a few of the biggest cities in the country.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced? Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Ask for credentials and applicable case histories.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. With three months to go until the election, it will be important to remain steadfast, creative, and ballsy.

Healthcare 79

Healthcare Local Fashion Trends 79

Communications Conversations

NOVEMBER 17, 2014

In fact, we’re now in a spot where reporters PREFER email, and in some cases, Twitter, to the old-fashioned phone. If I would have told you email would have been the preferred pitch method back in 1996 (when I graduated) you would have called me crazy. Yet, here we are. So, want to really make an impression on your boss?

Trends 158

Trends Fashion Twitter Report 158

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Lifestyle/fashion/celebrity media. Do not waste their time with long overtures and creative writing – they will appreciate your contribution only if it is direct and straightforward. Those are the guys that stand between the business and the fashion side of companies.

Fashion 48

Fashion Pitching Tools Twitter 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Look for moments with pop culture relevance to tie into such as Fashion Week or the annual release of the Pantone colors. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

Presspage

APRIL 11, 2019

By confirming the audience, PR pros can better identify targeted media outlets, which will pave the way for more targeted pitches and interesting stories to share. Get creative. Tell a compelling story. With the audience and targeted media outlets defined, communicators can more easily determine [and share!] the brand’s story.

Strategy 76

Strategy eBook Consumer Fashion 76

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Creativity and an Internet connection is all that''s standing between you and a similar feat. My assumption was they are fast and creative.

Creativity 40

Creativity Pitching Fashion Education 40

Katie Paine's Measurement Blog

JANUARY 27, 2023

And until you’ve gotten that far do not pitch them anything. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Shift Communications

AUGUST 13, 2015

Even though we may specialize in health, fashion, or tech PR, as PR pros we’re programmed and encouraged to be a jack of all trades. Your clients will ask you to keep turning up the heat on creativity. They want to know you still feel as passionately about their brand today as the day you pitched and won their business.

Construction 60

Construction Fashion Energy Employee 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. Limit Salesy Approaches.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

FEBRUARY 15, 2018

In this post, we’ll explore how influencers find ideas that excite their audiences, and we’ll discover how PR professionals can successfully pitch sponsored campaigns. Nikita Dragun is a Nyx Cosmetics devotee who came out as transgender a couple of years ago and loves the brand’s creativity and self-expression.

Travel 72

Travel Retail Instagram YouTube 72

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. It’s not just the space a business will pay for, but the creative and text too. There are several important considerations PR pros should give thought to when considering native ads.

Advertising 60

Advertising Advertising Ethics Journalism 60

Shift Communications

FEBRUARY 19, 2015

The creative process can’t be automated or scaled well – again, a function of dealing with humans. Can you automate the pitching process? Public relations, when done well, behaves in a more exponential fashion. Only to the same degree that you can automate the sales process. The more you spend, the more you can get.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. Image: rawpixel via Unsplash, Creative Commons CC0. We have [x] practices and specialize in [y]. And so on …. One that commands attention and helps you stand out from the crowd.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Branding Brand Technology 62

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

Journalistics

JANUARY 24, 2016

At the time, there wasn’t a day that went by without some blogger blowing up about the problem of PR spam (off-topic pitches), to the point where PR blacklists were published to help journalists filter out the noise, or high-profile journalists publicly shamed PR professionals who violated the unwritten rules of media relations.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

MAY 23, 2017

PR pros can then examine the coverage – by applying old fashion PR reverse engineering – to understand the story angle and themes and take note of the bylines. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web.

SEO 65

SEO Tools Engineering Web 65

Buzzstream

JULY 30, 2024

I receive about ten pitches weekly for guest posts, link exchanges, and other noise. According to Cision’s recent study , most journalists receive up to 50 pitches per week, some upwards of 100 – 150! And this isn’t just for pitching journalists. I had another article that I wanted to pitch.”

Pitching 77

Pitching LinkedIn Study Writing 77

Journalistics

JANUARY 24, 2016

At the time, there wasn’t a day that went by without some blogger blowing up about the problem of PR spam (off-topic pitches), to the point where PR blacklists were published to help journalists filter out the noise, or high-profile journalists publicly shamed PR professionals who violated the unwritten rules of media relations.

Blogging 40

Blogging Strategy How To Writing 40