Creativity Fashion Local Pitching 
PR for Anyone
MARCH 24, 2020
She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. You can also get creative with “new.”
The Proactive Report
JUNE 18, 2021
That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. Get creative and get smart.
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Onclusive
JUNE 7, 2017
If you own a local clothing store, listen to your customers: What do they want more of? Which pitches do they overlook? Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. What inventory do they overlook?
ImPRessions - Crenshaw Communications
OCTOBER 16, 2017
Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Some of the best pitches tie a client product or service to pop culture coverage.
Solo PR Pro
APRIL 5, 2022
That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?
Shift Communications
AUGUST 30, 2016
Make sure when you pitch a reporter that you are sharing fresh new research or data. If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. Create Hyper-Local Relevance. It isn’t news to anyone that you have a new app. What is news? Annie Perkins.
Cision
MARCH 24, 2017
I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas.
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