Mark My Words

MAY 7, 2019

Back in the day, it was always the women who owned the fashion moment at the glittering award/fundraising events. From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist. Fashion has always had an opinion and leaned its voice to political issues and in 2019 it is reaching fever pitch about gender.

Fashion 60

Fashion Publicity Survey Creativity 60

Cision

AUGUST 2, 2016

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands? How can they overcome them? What’s your secret to media relations success?

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead.

Marketing 215

Marketing Content Marketing Social Media Employee 215

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Her Pitching Requests. [00:05:44] They know who they’re pitching. 00:05:44] BB: Now, it does.

Pitching 52

Pitching Writing Creativity Fashion 52

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . As part of the group, young employees learn how to cooperate, delegate and support each other.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

AUGUST 20, 2015

For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. Find out how to get your products into this year’s holiday gift guides! Read our free PR Kit for pitching tips and more today! Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ).

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 69

Blogging Strategy How To Writing 69

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced? Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Ask for credentials and applicable case histories.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. Look for moments with pop culture relevance to tie into such as Fashion Week or the annual release of the Pantone colors.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Lifestyle/fashion/celebrity media. Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. Want to learn more about how you can use influencers to increase social media engagement?

Fashion 48

Fashion Pitching Tools Resources 48

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Creativity and an Internet connection is all that''s standing between you and a similar feat. My assumption was they are fast and creative.

Creativity 40

Creativity Pitching Fashion Education 40

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 40

Blogging Strategy How To Writing 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. You may recall the controversy when the Changing Markets Foundation called out H&M, a high-street fashion brand, for not holding up its sustainability claims. Limit Salesy Approaches.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Additionally, they can provide advice on how to measure the success of campaigns and use data-driven strategies to improve results.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. The creative process can’t be automated or scaled well – again, a function of dealing with humans. Can you automate the pitching process? Where are PR’s scalable technologies of persuasion?

Advertising 60

Advertising Advertising SEO Software 60

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? How to Structure Your Story. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. Image: rawpixel via Unsplash, Creative Commons CC0. We have [x] practices and specialize in [y]. And so on ….

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

PR Job Coach

NOVEMBER 26, 2020

We have to know how to translate what we have done and move away from chronological list. It demonstrates initiative, creativity and uniqueness. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. Don’t buy into the chronological resume.

Corporate 274

Corporate Leadership Advertising Advertising 274

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. 1) Use paid social to support media pitching. The timing matters.

B2B 79

B2B Facebook Advertising Advertising 79

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. You know the ones I mean.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. How can brands keep up? Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

AUGUST 23, 2022

In February, American Actress Zendaya became the face of luxury fashion house, Valentino’s, latest campaign which saw the Italian brand experiment with the metaverse for the first time. How to pitch to journalists . Valentino X Zendaya . A great example of a strong stunt leading a campaign.

Hotels 62

Hotels B2C Trends Fashion 62

Cision

FEBRUARY 3, 2016

Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. It takes ingenuity, perseverance and good old-fashioned sleuthing to make your cover letter stand apart to ensure your resume is viewed.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Webinars are the #1 lead gen tactic. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93