Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book.

Resources 77

Resources Creativity Publicity Local 77

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. That’s a simple example of lateral thinking.

Creativity 76

Creativity Product Launch Examples Energy 76

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing.

Real Estate 223

Real Estate Local Pitching Media 223

PR for Anyone

MARCH 6, 2024

Patti Stueland is an adventurer, life coach, public speaker, and Founder of Pathways with Patti, an active group dedicated to helping motivate men and women in their later years to get out, explore, and celebrate their lives while stressing the message that you don’t need to slow down simply because you’re retired.

Travel 130

Travel Groups Technology Creativity 130

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. For example, Erica suggests allowing retirees to stay connected on a part-time basis. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. For example, while media briefings may get into what a company does, analyst briefings are much more geared towards how it actually does it.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. Anyone can get publicity! and I saw the greatest example last week. PR FOR ANYONE.

Pitching 130

Pitching Television Trends YouTube 130

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. If you don’t receive a response within one week of submitting, it’s safe to assume that your piece was not selected for publication.

Company 100

Company How To Leadership Pitching 100

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The core skills we need as PR professionals have also changed. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Competitors.

Writing 100

Writing How To Measurement Advertising 100

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Use email well.

Media 333

Media Pitching Report B2B 333

Rock the Status Quo

OCTOBER 6, 2015

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. Public relations seems more approachable, more doable–instead of a secret process only an expert dare tackle. Anyone can connect with influencers and write a guest blog post.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. One organization that has mastered this method is the New York Public Library. Do you have examples? However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

Doctor Spin

FEBRUARY 15, 2024

Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e Here are some typical examples of corporate cringe: Over-exaggeration. Implausible claims.

Communications 52

Communications eBook System Corporate 52

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. We are counseling our clients the same.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

ImPRessions - Crenshaw Communications

MAY 25, 2021

For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. As a result, junior staff are often muted or intimidated. A small agency, on the other hand, affords the chance for your voice to not only be heard, but also be seriously considered.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Sigh…it’s the age-old conflict.

SEO 200

SEO Pitching Agency Exercises 200

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. For example, if your audience comprises college students, use a persona that speaks directly to them. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Research Your Audience.

Creativity 108

Creativity Data Measurement Product Launch 108

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. How’s your to do list?

Tools 136

Tools Publicity SEO Measurement 136

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In the United States, public relations agencies will spend more than $10 billion each year. In the United States, public relations agencies will spend more than $10 billion each year. The statement is for public release. Writing a Press Release.

How To 101

How To Writing Video Fashion 101

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. Write more and write better. Good, error-free writing is under threat today. We constantly find horrid examples committed by journalists. It seems the need for speed in writing and editing is taking its toll.

Writing 149

Writing Education Pinterest Creativity 149

Stern + Associates

DECEMBER 8, 2022

If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT , the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

Sword and the Script

NOVEMBER 26, 2019

For example, Tesla could launch a retargeting campaign aimed at people who have read coverage about a Toyota Prius for example. This is an example of what is colloquially referred to as “intent data” in the industry. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

AUGUST 28, 2018

Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Writing in today’s digital landscape doesn’t have to be difficult.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Cision

JULY 28, 2016

You need to create a strong, creative press release and put it in front of the right audience. The tone of your press release should match the industry you are writing for. You only need to appeal to a select few – those who you want to write about your brand. So how can you ensure yours get noticed?

Local 120

Local Writing Industry Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential. Confident public speaking.

Creativity 120

Creativity Course Meeting Technology 120