PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. You send this statement to people in the news media with the purpose that it is proving information and making an announcement. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media.

How To 100

How To Writing Video Fashion 100

PR Fuel

SEPTEMBER 16, 2021

Another way to use a call to action is as a way of building your email list, increase your following on social media, or just keeping users interacting with your site. So, how do you put a call of action in writing? Writing a compelling CTA isn’t rocket science, but it does take some creativity. Be Nurturing.

Writing 91

Writing Resources Social Media Creativity 91

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI

Communications 40

Communications Marketing Technology Data 40

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Writing only about your own company’s product and services. ”. Put Social Media Buttons At The Bottom. “On Image Sources: Nike , Kuno Creative.

Blogging 48

Blogging Creativity Agency Mobile 48

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Write a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Instead, play an active role in getting the most out of the coverage. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. Well, YEAH!

Study 111

Study Journalism Interviews Conference 111

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 11, 2019

Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. Traffic from earned media was 56% more likely to complete a goal (i.e. registrations, subscriptions and downloads) and these sessions lasted 33% longer. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares? Every agency measures this stuff; it’s the bread and butter of digital PR.

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Ask questions on social media. Share the right content on the right social media network. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. write their own blog post to promote IWD 2012. The timeframe. Or, of course, any combination of the above. What’s measurable? That’s a lot !

Case Study 102

Case Study Internal International Study 102

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. It was the Charlie XCX of social media platforms.

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Is your agency bringing creative thinking to the table? Talk to Us!

Strategy 75

Strategy Marketing Measurement B2B 75

Public Relations Sydney

JANUARY 12, 2015

Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. These are the types of examples to share with students so they can see the direct connection between data, application, and creative strategy.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Waxing UnLyrical

AUGUST 3, 2015

Eight Great Myths Of Social Media Measurement. Social Media Measurement: A Step-By-Step Approach. Why: “PR’s credibility and influence will only be widely accepted once we can prove its contribution to strategic business decision-making and organisational success,” writes Sarah Hall for CIPR.

Measurement 40

Measurement Strategy Social Media Analytics 40

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

Radio 52

Radio Hotels Course Social Media 52

Beyond PR

JUNE 15, 2016

Too often companies are interested in creating content without proper consideration of where it will be discovered and viewed,” writes Laura Garnett, Supervising Producer at MultiVu, in our Video Production Boot Camp. Learn more about the different ways a video partner can help by downloading our brand-new Video Production Bootcamp.

Video 40

Video Creativity Resources LinkedIn 40

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Social Media Today: Data-Driven Decision Making. Social Media Today is on the same page, predicting that data-driven decision making will be more important than ever in 2019. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. How’s your to do list?

Tools 136

Tools Publicity SEO Measurement 136

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Social media, paid (yikes) media, email, et cetera. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

MARCH 24, 2015

Surrogate and Social Media Metrics. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. Likes have essentially “rendered” likes useless, as Facebook has become focused on social media advertising revenue. Average finish.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Audience Cloning : If you’re already marketing effectively via social media, many platforms – notably Facebook – offer audience cloning tools. Why wouldn’t they download / read our content?’

Mobile 48

Mobile Advertising Advertising Pitching 48

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The last two levels on the scale represent what the panel deems to be AI.

Analysis 60

Analysis Technology Tools Exercises 60

Beyond PR

SEPTEMBER 8, 2016

When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?). Write about the thing, not the keyword string. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ZudePR

JANUARY 21, 2016

” Came the reply: “I’m just downloading my emails. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Digital PR.

Digg 104

Digg SEO System Reddit 104

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Just as you write a story sequentially, you want to make sure you shoot video in sequential order. Download our free Buyer 2.0

Mobile 73

Mobile Video Interviews Film 73

Waxing UnLyrical

JANUARY 3, 2013

It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. If you already download and use a ton of apps on your smartphone, then this app is probably for you. In his free time, he enjoys writing about marketing and technology. Everybody wins.

Mobile 86

Mobile Airlines Survey Facebook 86

Beyond PR

NOVEMBER 1, 2016

An MNR is a branded webpage that is a combination of text and multimedia assets designed to increase visibility and engagement through various distribution and social media channels. Moreover, a mobile site makes it easily shareable on social media platforms. Google has expressed its preference for sites built with RWD.

Web 40

Web Mobile SEO Technology 40

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. And with how social media and the internet evolve on (literally) a daily basis?

Measurement 40

Measurement Nonprofit Education Social Media 40