Content Marketing Creativity Document Measurement 
Onclusive
JANUARY 31, 2018
To be successful in the New PR is to identify the intersection of positioning and content marketing. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Discover Your Positioning DNA and Dominate Your Competition.’.
Contently - Strategy
NOVEMBER 3, 2021
This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail.
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Cision
NOVEMBER 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.
ImPRessions - Crenshaw Communications
AUGUST 26, 2019
There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Show your work with metrics.
Sword and the Script
JANUARY 3, 2017
One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.
Beyond PR
AUGUST 31, 2016
Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.
Sword and the Script
APRIL 2, 2019
Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. 2) Be proactive in delivering value.
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