The Influencer Marketing Measurement Enigma
PRSay
MAY 9, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications. What is EMV anyway?
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