PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

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Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Never ask an executive if they have anything for us to pitch.

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Agency Interviews Pitching Retail 353

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

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PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

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PR in High Definition

JUNE 22, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. PR comes first.

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Maxim Behar

APRIL 17, 2024

Still, it collapsed after it was expelled from Britain’s Public Relations and Communications Association (PRCA) in an unprecedented move, underscoring better than anything else how crucial ethics, morality, and transparency are in today’s PR industry. To prove it, he resigned from Bell Pottinger. Things have changed.

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Crisis Ethics Financial Conference 64

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

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ImPRessions - Crenshaw Communications

JUNE 22, 2021

Spaces are public, so anyone can join as a listener, including people who don’t follow you. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. They can create either impromptu Spaces or schedule them up to 14 days in advance, all within the Twitter app.

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ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Use email well.

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ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a prime example of public relations companies actively working toward a diverse talent pool.

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Employee Community Groups Interviews 156

prTini

OCTOBER 10, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. The Source of Creativity. 5 Ways to Keep Your Team’s Creativity Flowing. 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not. 12 Ways to Instantly Boost Your Creativity.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . A useful goal is to keep ‘master’ lists as up-to-date as possible.

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Agility PR Solutions

MARCH 9, 2020

There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee). Instagram as a social media platform is an ever-evolving space.

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Instagram Employee Creativity Social Media 128

PRSay

NOVEMBER 8, 2023

When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. Bring your creativity to the table. In-house [PR] always seems the place to be but, at agencies, you get to spread that creativity, utilize your skills [and pull] together awesome client campaigns. What do you think?”

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Creativity Writing Agency Pitching 77

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . In recent years, that has included adtech.

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ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. Evergreen content that will be relevant for months to come. Overlooking Facebook .

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Social Media B2B Media Video 323

Waxing UnLyrical

APRIL 5, 2012

I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. There is a science to what we as public relations professionals do on behalf of clients or employers. And, as usual, I learned a heck of a lot more than I contributed!

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Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. The company definitely automates it’s marketing attribution. Businesses need these professionals more than ever in uncertain times.

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Survey Marketing Groups Measurement 137

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. As we preach here often, well-targeted trade and niche publications are the less glamorous but effective workhorse of PR. It’s important to have a clear definition of success at the outset.

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SEO Storytelling Product Launch Measurement 178

Maxim Behar

OCTOBER 4, 2022

October 12-13 th , Dubai will be the global capital of Public Relations. From my understanding, and according to my vision and my definition, his is telling the truth in a way people understand it. So lets talk about the first one – the truth, which is the base of the modern Public Relations. Ethics, Ethics, Ethics.

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Ethics Creativity Meeting Video 52

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications. What is EMV anyway?

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Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond. Adweek Yeah, That’s Probably an Ad.

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Marketing Advertising Advertising Industry 306

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. This was definitely the place to be when the sun went down!

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Creativity Marketing Social Media Analytics 56

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. The irony is that I teach another course called Leveraging Social Media for Public Relations ! But that isn’t an accurate definition. with the new title.

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ImPRessions - Crenshaw Communications

NOVEMBER 18, 2016

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. Confident public speaking. Here’s a look at some.

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Creativity Course Meeting Technology 120

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Craft a definitive message that shows the media contact exactly what sets the brand and its message apart from the stack of other entries in their inbox.

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Guidelines Creativity Report Writing 88

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. The travelling lectern passed through London, Manchester and Glasgow where the public could stand and answer questions like the prime minister.

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Social Media Fashion Media Travel 118

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

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Brand Branding YouTube Social Media 252

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

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Agency Sports Public Affairs Creativity 52

Solo PR Pro

DECEMBER 12, 2023

This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. Even when the forecast is bright and clear, we plan for rain, fog, tornadoes and volcanoes.

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Policies Creativity Internal International 68

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

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Social Media Communications Media Community 150

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. The reason?

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5W PR

JANUARY 8, 2019

Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case. Creativity is the driver of brand marketing and brands that embrace the out-of-box thinking of their marketing teams are more likely to get ahead.

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Marketing Content Marketing Creativity Crisis Management 74

Agility PR Solutions

MAY 2, 2019

It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Can brands maneuver around ad-blocking technology?

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Marketing Advertising Advertising Technology 75