ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here are some of the most common mistakes made by new businesses. Worse, they may let the news trickle out without a proper media strategy. That isn’t true; earned media is generated by hard work, research, and creativity. Now, it may be that a new business is so disruptive that it can stand alone as a story.

Agency 205

Agency Pitching Internal International 205

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. But beyond that, consider which markets your industry has heavy concentration in. What Industry Channels Should Receive My Release? A press release distribution service sends your news through niche channels it has relationships with.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Contently - Strategy

JULY 12, 2021

While financial services has been one of the earlier and most enthusiastic adopters of content marketing, they’ve historically tended to prioritize publishing evergreen content, like personal finance and investing tips that aren’t tied to any particular news cycle. Only 22 out of 780 stories were classified as news content.

Financial 144

Financial Banking How To Marketing 144

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Notably, the absence of fake news in traditional media reinforces the importance of authenticity, a core value for the Japanese audience.

Marketing 107

Marketing Newspapers Print Local 107

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Challenger brands can shake things up through unique points of view, innovation or a better story.

Brand 136

Brand Branding How To Storytelling 136

5W PR

DECEMBER 19, 2018

In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. News…” Read the full interview below! I’ve always had a passion for writing, executing events and being creative. The PR industry was quick to fulfill these passions and dreams…and so much more!

Newspapers 68

Newspapers Survey Interviews Agency 68

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots. If all else fails, come up with a creative way to get your speaker heard.

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Technology as an industry isn’t monolithic, so a Virtual Reality startup and an acquisition by Salesforce will be covered by two different people. And all tech media are not the same. Narrate the story. Share insights.

Pitching 180

Pitching Technology Trends Consumer 180

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

Konnect Agency

FEBRUARY 7, 2022

Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events! Once you have the answers to these questions, it’s time to get creative! What type of attendees?

Agency 59

Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible.

Brand 196

Brand Branding Reddit B2B 196

Konnect Agency

FEBRUARY 7, 2022

Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events! Once you have the answers to these questions, it’s time to get creative! What type of attendees?

Agency 52

Agency Creativity Examples Conference 52

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. I’ve seen a lot of brands try to fit their entire news into the headline! Launches Industry Forum. What’s Wrong with It: What industry?

Examples 120

Examples Writing Small Business Industry 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017.

Writing 149

Writing Education Pinterest Creativity 149

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. Images: jkfid , Okko Pyykkö ( Creative Commons ). Just sayin’. 1800PressReleaseCrap.com? Not so much. So we’re aiming for quality over quantity.

Measurement 120

Measurement Software Nonprofit Analytics 120

wiredPRworks

MAY 23, 2022

Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Shift Communications

MARCH 4, 2016

As PR professionals, we’re glued to the news. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. How to absorb all that news and TV when we’re…well, at the office?

Media 60

Media Google Sports Print 60

Presspage

NOVEMBER 20, 2018

The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. Whether they are keeping the site updated with relevant, positive company news or revealing a favorable mention in a high-profile publication, the editor invests time in learning how to reach the target market best.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

AUGUST 25, 2020

The industry was regulated, so a review process was necessary. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. List possible reviewers.

Marketing 86

Marketing Guidelines Social Media Conference 86

PRSay

AUGUST 25, 2017

Not a tidal wave yet, but enough reverberation to lead forward-thinking companies to become intentional, creative and strategic about incorporating diversity and inclusion (D&I) into the business model. That’s the good news. percent are Black or African-American, 5.4 percent Asian and 3.3 percent Hispanic or Latino.

Measurement 105

Measurement Meeting Resources Creativity 105

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics.

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

MARCH 15, 2023

News, and Outside Magazine, to name a few, learning about brands and mining for new story ideas. This brings visibility for the brands, differentiates them from competitors, and showcases the overall creativity and vibrancy of their products. At Expo West, we saw a variety of supplement formats being exhibited. Konnect with us!

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. new hires, promotions, financial news, awards, research reports, general news).

Agency 84

Agency Enterprise Technology Analytics 84

Barokas

DECEMBER 22, 2017

From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Check out the possible reach in your target industry, especially if it’s a niche category.

Media 60

Media Hotels Social Media YouTube 60

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” Information subsidies and influence.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. The modern non-stop news cycle requires content that is both timely and relevant to make an impact. A public relations campaign is a mammoth task that is impossible to get perfectly right.

Healthcare 40

Healthcare Insurance Insurance How To 40

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

OCTOBER 17, 2014

While the above doesn’t ever change, each day brings new challenges in each category. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It’s service industry math. ASK QUESTIONS.

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JULY 24, 2019

Most importantly, AI has the potential to transform our industry and your career. reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Additionally, Penn recommends marketers familiarize themselves with the most basic industry terminology. Did you hear the news?

Marketing 59

Marketing Data Technology Analytics 59